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Today, LinkedIn (LNKD) went public on the NYSE and opened at $83 a share and nearly tripled by noon. What does this mean for businesses? Remember the days when your company blocked off access to social networks because it was a time waster and not relevant to business operations? Today’s reaction validates everyone’s interest and opinion about the importance of social media and social networks IF it hasn’t already.
The web has gone social, and it’s no longer just digital space to find information. The social web is a place to connect with others and share ideas and interests whether you know them personally or virtually. The social web is an extension of our thoughts and our ideas.
Think about what people use LinkedIn for. They use it to find jobs, sales leads, credible opinions and insights from other people in their profession. With the proper social listening skills, you can find dependable information that will help you with your professional career.
What does it mean for companies, like Facebook, Twitter and Groupon, who have received impressive valuations and funding in private markets? It could mean the encouraging reaction from Wall Street may push these companies to speed up the process to capitalize on the hype. At the same time, the feeding frenzy by investors may give reason to worry the sector could be in the midst of a bubble, similar to the dotcom’s of a decade ago.
Regardless of what the Street thinks, this is a validation of the importance of social media… all the more reason why marketers need to monitor social media conversations and analyze the social data to make better business decisions.
What is your reaction toward the surging price of LinkedIn’s IPO? Do you think it will affect how businesses operate and make decisions? How do you think it will affect a marketer who plans and manages their company’s marketing campaigns?
