Jeremiah Owyang and John Lovett have collaborated with the social media monitoring industry to create a very helpful resource.

In March Jeremiah and Ray Wang of Altimeter published their report on Social CRM: The New Rules of Relationship Management.

Altimeter has partnered with Web Analytics Demystified to provide frameworks for social media analytics. I appreciate their effort to survey the social media monitoring community and then share their work in a creative commons sense.

One thing to note is that the chart below (from the report) doesn’t give attribution to Alterian SM2’s capabilities.

• Audience Engagement: Alterian SM2 tracks comments, linkbacks, retweets & quantitatively measures them
• Active Advocates: There’s a report called ‘Key Authors’ in SM2 which lists the authors that are creating the most content. Their influence can also be identified
• Advocate Influence: SM2 identifies influence for all of the conversations that it gathers
• Idea Impact: SM2 measures positive & negative sentiment and also tone. It also offers the unique capability to customize the dictionary used for determining them

You can see the whole report here which includes the formulas for calculating the metrics. You can download your own copy from Slideshare.

About Connie Bensen

Connie Bensen has written 27 post in this blog.

Connie Bensen is the Director of Social Media and Community Strategy at Alterian. She has authored a series of ten white papers on the ROI of Social Media. Forbes.com recognized her blog, Community Strategist, as one of the top 20 best marketing and social media blogs by women. 451 Marketing has noted her as one of the top social media strategists to watch in 2011, and she was a 2009 Fellow of the Society for New Communications Research.

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