News at Alterian
When my colleague, Scott Briggs, presented this analogy of Social Intelligence as today’s “Moneyball” opportunity for business at Social Media Masters Tour, Toronto, I was intrigued. Not knowing much about Moneyball, (aside from Brad Pitt’s involvement in the new movie) I asked Scott to clue me in so I could share his thoughts with you: Metrics to Win In the ...
Having attended many tradeshows it is clear that iPads are the current give-away of choice. Yes, we give them away on occasion too, but has it become too predictable a prize? I can only imagine that if I were to wind the clock back, the fax machine was the prize du jour in the 90s. I understand from a colleague ...
I just returned from a few days at the DMA conference in Boston. As usual, Alterian had booth space at the show, and we also participated in the Event Triggered Marketing Solutions session, a real-time showdown with two of our key competitors, Unica and Neolane. This session, run by a neutral moderator, gives each participant a campaign challenge and scenario ...
I’ll be packing my bags this weekend and heading to Boston for DMA2011. This is always an exciting event for marketers, and of course my favorite part of the DMA each year is the Event Triggered Marketing Solutions session… Or as I like to call it, the “campaign shoot-out.” Alterian will once again face off against two other campaign management ...
Guest blog post by Sam Fiorella, Chief Strategy Sensei, Sensei Marketing Analysts love metrics. Specifically, metrics that can be easily selected, tracked and added, which when aggregated provide the raw data resources to create benchmarks and predict how the audience may behave in the future. To analysts – at first anyway – Social Media seemed God-sent because it allowed direct ...
We recently worked with one of our larger Content Management customers to discuss what the web might look like in 2015. A big question, and a very good question. Being in product marketing, I need to have an understanding of what’s happening in terms of developments in the web space. I took some time to update myself with a lot ...
When is the last time you felt confident in the health of the global economy? While there has been some marginal growth over the last year, today’s financial news points to a second economic decline; whether it’s the US debt ceiling crisis or the threat of a Greek default, all signs point to a double dip recession. But don’t lose ...
Alterian recently presented two research pieces on crisis communication – cloud outages and social media driven PR crises. The conclusion in both cases was clear; when it comes to your crisis plan, you need to be proactive, and your reaction must be lightning fast. The only way to do this is tap into all of the resources available to you. ...
As a PR professional, I understand there are a few unchanging rules when dealing with a crisis. Key among these are acknowledging the crisis quickly and responding honestly, offering the public as much information as possible. Now, in the age of social media when news can sweep the globe in a nanosecond, these rules become even more important. But while ...
As a marketer, when I think of mobile, I’m reminded of Monty Python’s skit about Spam. In it, no matter what the customer orders, the dish is served with Spam. Mobile’s the same way: Have a website? Mobile’s the answer. Involved in ecommerce? You need a mobile strategy. Social media? Must have mobile. Email campaigns? Ditto. Despite all the hyperbole, ...
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