News at Alterian
It’s been a pretty volatile offseason for the NFL. The owners wanted to renegotiate their current collective bargaining agreement, but the players refused. As a result, the owners, since there was an opt out clause in the contract, opted out of the current deal and eventually decertified the NFLPA, essentially forcing a work stoppage, hence the NFL Lockout. Since then, ...
Last week I attended a Social Media 101 event that was sponsored by the Chartered Institute of Public Relations (CIPR) in London. One of the primary topics of interest was social media monitoring and related analytics. Social media monitoring and analytics has become essential for PR agencies. Brands have realized that they not only need a social presence, but that ...
Launching a Facebook fan page can be a powerful tool for brands to connect with customers. The easiest way to grow your number of fans is through a Facebook ad buy, but according to a recent report, prices have risen 40% in the first quarter. Most brands have to grow their number of fans organically. Here are some tips on ...
While often overlooked for obvious email marketing metrics such as opens, clicks and conversions, lift gives you a true reflection of your email campaign performance and ultimately your customers’ behavior. Using this thesis, we ran a test campaign for a client, and by adding a control cell in the campaign data we were able to measure and demonstrate the effect ...
The prospect of a U.S. government shutdown has reached a fever pitch as a budget must be agreed upon by midnight tonight to avoid closing non-essential government services. As the two political parties struggle to reach a compromise, I got to thinking about how this might play out in the business world, and more specifically, within the marketing department. What ...
A few years ago marketing seemed comparatively easy. There were fewer channels, less accountability and decent sized teams. Marketing seemed as though it was the ideal job. However, marketers are under pressure like never before, expected to deliver more with often less resources. The smart marketing teams have recognized the need to bolster productivity by shifting away from ad-hoc communications ...
By now, you’ve likely heard news that Salesforce.com has acquired Radian6. In fact, given the nature of the news and our collective industry, I would be shocked if you hadn’t. Twitter has been buzzing all day with reactions to the announcement, and the tech blogs have all weighed in with their opinions and theories of what it means for both ...
Guest blog post by David Daniels, CEO, The Relevancy Group LLC Segmentation is the topic of the latest e-Book in the Creating Engaging Email series that I am writing for Alterian. Segmentation is a hugely important email marketing strategy and tactic, particularly considering all of the marketing messages that bombard consumers each day. Segmentation is a necessary tool to improve ...
I’m not sure if you are at all familiar with the classic TV sitcom “The Brady Bunch.” If you are, skip this brief explanation. If you are not familiar with The Brady Bunch, I’m slightly worried about you. Basically this family has six kids, three of which are daughters. The eldest is named Marcia, and the middle child is named ...
At the end of 2010, just before breaking for the holidays, I had a conversation with my co-worker about our New Year’s resolutions, and we got onto the topic of our “work resolutions.” We both mentioned that we wanted to do more writing and blogging both for Engaging Times and our own personal brands. We agreed we’d be sort of ...
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