News at Alterian
I’ve spent the last 3 days at the Merkle CRM Executive Summit. This was a great event attended by more than 250 senior marketing executives from very large brands like Dell, Disney Resorts, AARP and many others. David Williams, the CEO of Merkle kicked off the event with a keynote Monday morning discussing the evolution that has taken place, and ...
Your website should offer a fantastic user experience, and you should expect your Content Management System (CMS) to offer the same. The easier it is to present a great website, the more conducive to your business your website will be. If you reduce the obstacles to making a purchase, you will likely do a greater amount of business. Make your ...
It is all very well having a complex and robust tool for running your social media monitoring, but social analytics are redundant if you can’t make sense of them or the user experience prohibits ease of use. Version 5.0 was created with usability at the heart. From initial search setup through to the reporting, we have taken user experience into ...
Previously, we have discussed the contextual applications of the Alterian SM2 version 5.0 updates to the dashboard and the introduction of the engagement console. Now let’s explore a core strength of SM2. One of the fortes of SM2 has always been in its linguistic capabilities. Data comes in many forms and languages, so we have significantly increased the number of ...
The Alterian SM2 engagement console isn’t the only update we have been working on. In order to help clients identify industry trends and make all important sense of the data set before them, we have enhanced the vibrant social media dashboard interface. It isn’t about making the demonstration of ROI prettier, just a lot easier, especially when it comes to ...
Today’s release of Alterian SM2 version 5.0 takes social media monitoring beyond just listening. Now you can capture, analyse and engage in a coordinated manner, thanks to the workflow and engagement functionality that has been added to the existing feature set. Reach your audience at the right time and on the relevant platform. SM2 v5.0 allows active engagement with publishing ...
A colleague recently shared an integrated direct mail and email marketing campaign for which she was targeted by a company I respect. We were both surprised by the overly kitschy message and lack of integration with the brand positioning or with the brand name at all. I wondered if this was a rogue campaign that had slipped by without the ...
Customers now routinely treat a website as a primary communication medium for an organisation and have adjusted their expectations accordingly – up to date and accurate content is essential. Sites that fail in this respect are punished by users and consigned to obscurity. Websites have thus become critical to business strategies and have correspondingly increased in size and capabilities. That ...
I saw a tweet last week about an email that was sent to subscribing customers of a major retailer. The email promoted products (utility pumps, wet/dry vacs, generators, pressure washers and chainsaws) that will help customers clean up after a storm. Readers of The Consumerist sounded off on the retailer’s email and thought it was in poor taste and insensitive, ...
This post is second in a two-part series. Yesterday my post discussed the upcoming EU regulations and advice on what websites must do to comply with the new EU regulations concerning the use of cookies. The guidance from the ICO offers different approaches to obtaining the needed consent. But again, the advice falls short of detailing what needs to be ...
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