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Scott Briggs

James Ainsworth

James Ainsworth



Alterian SM2 Version 5.0 – International and Multi-language

Previously, we have discussed the contextual applications of the Alterian SM2 version 5.0 updates to the dashboard and the introduction of the engagement console. Now let’s explore a core strength of SM2. One of the fortes of SM2 has always been in its linguistic capabilities. Data comes in many forms and languages, so we have significantly increased the number of ...

Alterian SM2 Version 5.0 – New dashboard features

The Alterian SM2 engagement console isn’t the only update we have been working on. In order to help clients identify industry trends and make all important sense of the data set before them, we have enhanced the vibrant social media dashboard interface. It isn’t about making the demonstration of ROI prettier, just a lot easier, especially when it comes to ...

Alterian SM2 Version 5.0 – Introducing Workflow and Engagement

Today’s release of Alterian SM2 version 5.0 takes social media monitoring beyond just listening. Now you can capture, analyse and engage in a coordinated manner, thanks to the workflow and engagement functionality that has been added to the existing feature set. Reach your audience at the right time and on the relevant platform. SM2 v5.0 allows active engagement with publishing ...

Twitter Customer Service: It’s Personal

 A colleague recently shared an integrated direct mail and email marketing campaign for which she was targeted by a company I respect. We were both surprised by the overly kitschy message and lack of integration with the brand positioning or with the brand name at all. I wondered if this was a rogue campaign that had slipped by without the ...

The essential nature of Web Content Management

Customers now routinely treat a website as a primary communication medium for an organisation and have adjusted their expectations accordingly – up to date and accurate content is essential. Sites that fail in this respect are punished by users and consigned to obscurity. Websites have thus become critical to business strategies and have correspondingly increased in size and capabilities. That ...

Relevant Emails are Not Always Appropriate

I saw a tweet last week about an email that was sent to subscribing customers of a major retailer. The email promoted products (utility pumps, wet/dry vacs, generators, pressure washers and chainsaws) that will help customers clean up after a storm. Readers of The Consumerist sounded off on the retailer’s email and thought it was in poor taste and insensitive, ...

The Implications of the EU “Cookie Directive” on your Web Site

This post is second in a two-part series. Yesterday my post discussed the upcoming EU regulations and advice on what websites must do to comply with the new EU regulations concerning the use of cookies. The guidance from the ICO offers different approaches to obtaining the needed consent. But again, the advice falls short of detailing what needs to be ...