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Why Web Analytics Fail Marketers #OMSMIN
On Friday I attended Online Marketing Summit 2010 in Minneapolis. It was a very informative day and I highly recommend ...
Found in Web Behavior Analytics by Connie Bensen
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Do you have marketing goggles for your website?
As a marketer working in the technology sector for 25 years when I look at our website or indeed any website I immediately pick up on the obvious stuff that probably isn’t working from a marketing and engagement perspective for that webpage e.g. its boring, not engaging, not on brand , the content is out of date, isn’t linked etc.
Found in General Marketing by Bob Barker
Alterian CMS turmoil – who’s right? Clients, partners, analysts or the vendor?
Clients are keen on having their bugs fixed and enhancement requests being incorporated in new versions of their CMS product. At the same time no client likes to upgrade any piece of software as there is time, money and hassle involved. That’s an interesting paradox, as one inevitably involves the other.
PR & Marketing Need New Metrics (A PR+MKTG CAMP Recap)
The rise of digital and social has dramatically redrawn the lines. Before PR focused solely on media sources and marketing pushing leads that funneled directly to sales.
PR in a Social, Digital Age
In this episode, Marcus and Dan look to evaluate the intersecting landscape of PR and Marketing through the utilization of social channels. Dan Greenfield is producer of PR+MKTG Camp™ – one day interactive events for communications professionals to discuss better ways to manage, market and measure social and traditional media.
Cross-Channel versus Multichannel
The language we use to define our problems often influences the outcome. Although it may seem semantical to worry about the difference between multi and cross-channel, the implications are actually pretty significant. Multichannel generally applies to the ability to deliver messages to customers via any of the myriad channels.
A New Generation of Conver-sumers
Guest Post by Michael Hulme, Professor, Institute of Advanced Study, Lancaster University
I have spent the last 11 years studying technology’s impact on human behaviour and sometimes we have to remind ourselves just how quickly we have adapted and changed our lifestyles around technological advancements.
Engage or perish
We are in the midst of a major social change in the way consumers listen and engage with brands. Never has it been so apparent that consumers are not interested in corporate structure; they merely wish to engage with a brand on their own terms. Yet as marketing budgets are set to increase in 2010, what are brands doing to meet this desire for individualisation and seize the opportunities that it presents?
Heads out of the sand time
Whether or not social media has lived up to expectations of really defining the General Election, there can be no ...
Social Customer Service Tips from Sonia Holland
Recently, Alterian’s special guest, Sonia Holland, Social Media Manager for Rent-a-Center, presented the May Social Media ROI Series webinar ...