News at Alterian
As a marketer, when I think of mobile, I’m reminded of Monty Python’s skit about Spam. In it, no matter what the customer orders, the dish is served with Spam. Mobile’s the same way: Have a website? Mobile’s the answer. Involved in ecommerce? You need a mobile strategy. Social media? Must have mobile. Email campaigns? Ditto. Despite all the hyperbole, ...
Guest blog post by David Daniels, CEO, The Relevancy Group LLC Given the rise of social media and mobile communication, marketers must bridge these increasingly mainstream channels to traditional channels, such as email, in order to be successful. We explore this issue in “How to Harness Social and Mobile for Email Marketing,” the third Alterian eBook I have written on ...
What is the collective noun for a number of cloud outages? A thunderstorm? A puddle of…? A wave of major cloud downtime in the last few months has left companies that offer such online solutions scrambling to inform and appease their customers, the government, their stockholders, and other stakeholders. Cloud-based services need to take heed the subtleties of communication and ...
These days the topic in email marketing tends to be whether or not email is dead, and before I go any farther in this post, let me just state that email marketing is far from dead. According to Email Institute’s Q1 2011 Email Trends, ‘Open rates (23.3%) increased both quarter over quarter (by 5.6%) and year over year (by 4.2%)’. ...
Lately, a lot of my conversations around the office have started with, “So I’m reading this book…” And while I’m a bit of an evangelizer to begin with, I must admit, I’ve been evangelizing the heck out of Michael Stelzner’s new book, Launch: How to Quickly Propel Your Business Beyond the Competition. It’s part text book (complete with homework assignments), ...
In the social realm, where every consumer has a voice and an audience willing to listen, many brands have learned they need to step up their customer service and communications across all customer channels, lest they risk a social media firestorm. Some brands, however, are still struggling to catch up. A recent study published by eMarketer found consumers are more ...
No sitting on the fence, I appreciate a great mobile friendly website. Mobile Apps have their uses and merits for some purposes, but when it comes to a truly usable and readable website, I want a near identical user experience whether I access a website via desktop, or if I view the same website from a handheld device. As an ...
Guest blog post by Marcus Tewksbury, VP of Strategy and Consulting, Experian Marketing Services One of the recent questions from Scott Brinker’s and my Webinar, ‘10 Reasons Why You Need a Chief Marketing Technology Officer (CMTO),’ was whether a marketing technology role should be full-time or not. (Note: This role would report to the CMO and may have a title ...
When it comes to your options for a WCM vendor, one of the first decisions you will need to make is whether to use an Open Source solution or a Closed Commercial vendor. Let us examine a few of the differences between the two: Myth-busting Open source is not synonymous with “free.” You might not pay a license fee, but ...
Guest blog post by Scott Brinker, co-founder and CTO, ion interactive I know, there are a lot of new “chiefs” being proposed these days. Chief Content Officer. Chief Customer Officer. Chief Revenue Officer. And now a Chief Marketing Technology Officer? Is there anyone left in the organization who isn’t a chief? But set aside titles for a moment. These new ...
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