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UK Government Websites Cull
This is a guest post written by Steven Killeen. He is an Alterian Account Manager in the UK.
Government cuts ...
Found in General Marketing by Connie Bensen
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It’s time for Social Media to grow up!
What I mean by that is that social media is maturing and starting to develop definable disciplines. As once Online ...
The Socialization of Your Brand Is Here
For years companies have struggled to harness the power of word of mouth consumer sentiment. Focus groups, interviews and surveys have been utilized for years to help brands understand consumer feedback, however until now there hasn’t been a vehicle to capture word of mouth feedback in an unsolicited manor.
Found in General Marketing by Michael Fisher
Marketers Require a Social Media Monitoring Tool with Deep Analytics and Rich Functionality
The social media monitoring space is changing quickly & there have been many acquisitions of late. One year ago Alterian ...
Peter Platt’s Top Strategies for Social Success
Last week, Alterian sponsored a webinar presented by Peter Platt, Chief Digital Officer of Catalyst titled: “Marketing Strategies that ...
Old Spice takes Social Media by Storm
Guest Blog Post by Jim Reynolds, Business Development Manager, Alterian SM2.
If you’re at all like me, you remember Old Spice ...
Social Media Monitoring Fun – Team Edward vs. Team Jacob
Regardless of whether or not you understand the craze, the power of the Twilight franchise is undeniable. The Twilight: Eclipse ...
The internet mindset: “its a jungle out there”
One of the key principles in economics is that economies revolve around the concept of the scarcity of products or ...
Defining a Social Media Marketing Strategy: Breathing new life into Corporate Marketing Content & Collateral
Social networks have added many opportunities for marketers and in particularly for those in the B2B space. In order to ...
Why Web Analytics Fail Marketers #OMSMIN
On Friday I attended Online Marketing Summit 2010 in Minneapolis. It was a very informative day and I highly recommend ...