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Engaging Times Live!

Recently Alterian released our ‘Brands at Risk’ study showcasing how only 6% consumers trust advertisers. The emergence of digital channels and internet-based social media has created a new world of communications. Many brands are struggling to understand, and more importantly locate themselves, within this new world. Alterian is uniquely placed to discuss these trends and also how brands should be embracing, not shying away from social media.

Watch the Brands at Risk Summary Video: