Exciting days at Alterian! For my line of business, Web Content Management, we’re announcing a major new release today: Alterian Content Manager v7. It’s part of a bigger story though: Alterian Alchemy™, which puts it in the context of a framework for Customer Engagement. This framework is about listening to your customers, learning from them, then creating relevant messages for ...
I can remember the first time that I ever got involved in creating a single customer view database. It was in the late 1980s. At that time I was working for a financial company who wanted to bring together various product databases, home insurance, car insurances, life products, as well as their loan products. The priority at the time was ...
When one looks at the definition of Alchemy on Wikipedia, it relates “to the attempt to change base metals into gold, investigating the preparation of the ‘elixir of longevity’, and achieving ultimate wisdom, involving the improvement of the alchemist …”. How apropos it is that Alterian’s Customer Engagement Framework be named Alterian AlchemyTM. Not only is the technology the means ...
It’s funny when I’m talking to a mixed audience about the USP’s of our Web Content Management System (CMS). The type of things they love to hear is as diverse as the audience. The fact that our Web CMS is part of a bigger customer engagement story appeals to one person, the fact that you can drag an item straight ...
A discussion that’s boiling up every now and then is the question about page based versus object based web content management (WCM) systems and the perceived complexity of object based systems. Recognizing that there is no such thing as ‘good’ or ‘bad’ I’d like to highlight some of the key differences and benefits of the object based model over ...
Guest Blog Post by Scott Briggs, Director of Business Solutions, Alterian . This is the second part of a two part series on integrating content management & publishing across social media and corporate sites. The first part covered Best Practices for Consumer Interaction on the Social Web. There is a second area of best practices to be considered, revolving around ...
Guest Blog Post by Scott Briggs, Director of Business Solutions, Alterian. Recently, a client asked us to give them some of the best practices we are seeing from our customers when it comes to integrating content management and publishing practices on the social web and corporate sites. To understand these best practices, I’m going to cover it in two parts: ...
Clients are keen on having their bugs fixed and enhancement requests being incorporated in new versions of their CMS product. At the same time no client likes to upgrade any piece of software as there is time, money and hassle involved. That’s an interesting paradox, as one inevitably involves the other.
I am extremely pleased to announce the launch and availability of WebJourney, our web behaviour analytics tool, following a successful period of Beta testing
It was recently reported in New Media Age, picked up by the Hubspot blog that Coca-Cola were moving their campaign sites from “traditional” websites to social media platforms and they are not alone – Pepsi recently created a stir as they announced a move from big budget Super Bowl ads to investing in their social media community (as commented on ...
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