News at Alterian
We recently worked with one of our larger Content Management customers to discuss what the web might look like in 2015. A big question, and a very good question. Being in product marketing, I need to have an understanding of what’s happening in terms of developments in the web space. I took some time to update myself with a lot ...
No sitting on the fence, I appreciate a great mobile friendly website. Mobile Apps have their uses and merits for some purposes, but when it comes to a truly usable and readable website, I want a near identical user experience whether I access a website via desktop, or if I view the same website from a handheld device. As an ...
When it comes to your options for a WCM vendor, one of the first decisions you will need to make is whether to use an Open Source solution or a Closed Commercial vendor. Let us examine a few of the differences between the two: Myth-busting Open source is not synonymous with “free.” You might not pay a license fee, but ...
Your website should offer a fantastic user experience, and you should expect your Content Management System (CMS) to offer the same. The easier it is to present a great website, the more conducive to your business your website will be. If you reduce the obstacles to making a purchase, you will likely do a greater amount of business. Make your ...
Customers now routinely treat a website as a primary communication medium for an organisation and have adjusted their expectations accordingly – up to date and accurate content is essential. Sites that fail in this respect are punished by users and consigned to obscurity. Websites have thus become critical to business strategies and have correspondingly increased in size and capabilities. That ...
This post is second in a two-part series. Yesterday my post discussed the upcoming EU regulations and advice on what websites must do to comply with the new EU regulations concerning the use of cookies. The guidance from the ICO offers different approaches to obtaining the needed consent. But again, the advice falls short of detailing what needs to be ...
This post is first in a two-part series. Do you worry about your privacy when you do things online? Are you concerned information about your online activities can be obtained by third parties other than the website with whom you are interacting? You are not alone. Your online privacy has of late also been the concern of legislators around the ...
Marketing has undergone a revolution. The social web has had a huge impact on PPC and SEO. Web analytics and metrics now extend beyond the corporate website. Your email, web content and interactions in the social channels need to be integrated. And marketers are more accountable than ever for metrics, so analytics are imperative. How does a marketer stay up ...
With the major trends in the WCM space being “engagement” and “social,” I chose to relate those trends to the application of a Web Content Management (WCM) system during my speaking slot at TFM&A earlier this week. Applying WCM to centrally manage content, apply governance and enable auditing for more channels than just the web seems like a no-brainer from ...
These days, most marketers need to develop content for digital consumption on a regular basis. Sometimes in the midst of churning out material, we forget to take a step back and ensure that we are optimizing our writing for the web – both for the reader AND for search engines. Here are a few quick tips to help you become ...
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