News at Alterian
When my colleague, Scott Briggs, presented this analogy of Social Intelligence as today’s “Moneyball” opportunity for business at Social Media Masters Tour, Toronto, I was intrigued. Not knowing much about Moneyball, (aside from Brad Pitt’s involvement in the new movie) I asked Scott to clue me in so I could share his thoughts with you: Metrics to Win In the ...
Mike Longfellow recently wrote about the need to create emails that are targeted and engaging. Mike provides a great example of how some relatively simple web analytics can be used to make email content more engaging and relevant, undoubtedly resulting in better customer experience and ROI for the campaign. It reminds me of a project we are working on for ...
From our experience, it is clear that relevant, engaging emails drive value. But what is a targeted, engaging email? Contrary to the popular myth, sending a personalized email with the heading “Dear Mike” or a personalized subject line like, “Mike, this week’s special offer…” isn’t creating customer engagement, nor is it adding value to your recipient. I was working with ...
The Analyst is the third video I’ve directed for Alterian. The focus of this video is to showcase one of our new products, WebJourney, which is a revolutionary behavioral analytics tool for the web designed to bring focus to the individual rather than the website. It is intended to augment traditional web analytics. Behavioral analytics helps marketers identify patterns in ...
On Friday I attended Online Marketing Summit 2010 in Minneapolis. It was a very informative day and I highly recommend that you consider attending when it comes to your city. Aaaron Kahlow and team offers up great speakers (both local and national) and the opportunity to network with them. Adam Proehl of NordicCllck Interactive talked about Why Web Analytics Fail ...
I am extremely pleased to announce the launch and availability of WebJourney, our web behaviour analytics tool, following a successful period of Beta testing
Very few organizations have yet to fully integrate web data with their marketing database. The web is the biggest untapped channel for customer engagement and customers actively seeking engagement in terms of interaction versus interruption. Come on a Journey … to see how one marketer tries to get his team to do the impossible… to go beyond clicks and impressions. ...
The words engagement and customer engagement are beginning to pop up all over the place, in fact I went round the DMA last week in San Diego “Engagement” spotting as only a marketer focused on customer engagement might. So whats new, why all the fuss and generally what does it all mean to the marketer? In order to get a debate ...
In the light of the announcement of Adobe acquiring Omniture, I thought it a good time to comment on the changes we are witnessing in the wider marketing landscape.
You’d be forgiven for wondering what exactly is going on in the world of behavioural targeting. In the last couple of weeks a lot has been happening. For one, American Airlines have finally decided to target me on their homepage – a minor victory and still simple personalization, but still a step in the right direction as far as I’m ...
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