News at Alterian
Previously, we have discussed the contextual applications of the Alterian SM2 version 5.0 updates to the dashboard and the introduction of the engagement console. Now let’s explore a core strength of SM2. One of the fortes of SM2 has always been in its linguistic capabilities. Data comes in many forms and languages, so we have significantly increased the number of ...
The Alterian SM2 engagement console isn’t the only update we have been working on. In order to help clients identify industry trends and make all important sense of the data set before them, we have enhanced the vibrant social media dashboard interface. It isn’t about making the demonstration of ROI prettier, just a lot easier, especially when it comes to ...
Today’s release of Alterian SM2 version 5.0 takes social media monitoring beyond just listening. Now you can capture, analyse and engage in a coordinated manner, thanks to the workflow and engagement functionality that has been added to the existing feature set. Reach your audience at the right time and on the relevant platform. SM2 v5.0 allows active engagement with publishing ...
A colleague recently shared an integrated direct mail and email marketing campaign for which she was targeted by a company I respect. We were both surprised by the overly kitschy message and lack of integration with the brand positioning or with the brand name at all. I wondered if this was a rogue campaign that had slipped by without the ...
Today, LinkedIn (LNKD) went public on the NYSE and opened at $83 a share and nearly tripled by noon. What does this mean for businesses? Remember the days when your company blocked off access to social networks because it was a time waster and not relevant to business operations? Today’s reaction validates everyone’s interest and opinion about the importance of ...
Marketing has undergone a revolution. The social web has had a huge impact on PPC and SEO. Web analytics and metrics now extend beyond the corporate website. Your email, web content and interactions in the social channels need to be integrated. And marketers are more accountable than ever for metrics, so analytics are imperative. How does a marketer stay up ...
It doesn’t matter if you are in Europe or not, the global appeal of the Eurovision song contest is apparent and spreading further thanks to social media. Pop songs with a hidden political message, the tactical voting of neighbouring, and the dread of being an act that performs and fails to register a score. All of this makes for an ...
In an age where information (and gossip) is so shareable what does this mean for the regulation of social media? The PHA Media Chairman, Phil Hall, who represents a number of celebrity clients, has said that media injunctions are a valid tool in reputation management in some cases adding that, “Just because it is not possible to police Twitter, it ...
Guest blog post by Sarah Evans, owner, Sevans Strategy Back in March I wrote a post about moving away from the generic social ask. What is a social ask? “Follow me.” “Like me.” “Friend me.” “Become a fan.” “Check in here.” You get the idea. And boy, oh boy, are these “asks” everywhere: our favorite magazine, billboards, store window decals, ...
Think back to when you were a child. You see a commercial about a toy that seems fun and exciting. You go to school and talk about that new toy with your friends. In the Sunday paper, you see it on sale in a circular. The following week, your friends show off their new toy. Eventually, you convince your parents ...
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