News at Alterian
When my colleague, Scott Briggs, presented this analogy of Social Intelligence as today’s “Moneyball” opportunity for business at Social Media Masters Tour, Toronto, I was intrigued. Not knowing much about Moneyball, (aside from Brad Pitt’s involvement in the new movie) I asked Scott to clue me in so I could share his thoughts with you: Metrics to Win In the ...
Having attended many tradeshows it is clear that iPads are the current give-away of choice. Yes, we give them away on occasion too, but has it become too predictable a prize? I can only imagine that if I were to wind the clock back, the fax machine was the prize du jour in the 90s. I understand from a colleague ...
Guest blog post by Sam Fiorella, Chief Strategy Sensei, Sensei Marketing Analysts love metrics. Specifically, metrics that can be easily selected, tracked and added, which when aggregated provide the raw data resources to create benchmarks and predict how the audience may behave in the future. To analysts – at first anyway – Social Media seemed God-sent because it allowed direct ...
Alterian recently presented two research pieces on crisis communication – cloud outages and social media driven PR crises. The conclusion in both cases was clear; when it comes to your crisis plan, you need to be proactive, and your reaction must be lightning fast. The only way to do this is tap into all of the resources available to you. ...
As a PR professional, I understand there are a few unchanging rules when dealing with a crisis. Key among these are acknowledging the crisis quickly and responding honestly, offering the public as much information as possible. Now, in the age of social media when news can sweep the globe in a nanosecond, these rules become even more important. But while ...
As a marketer, when I think of mobile, I’m reminded of Monty Python’s skit about Spam. In it, no matter what the customer orders, the dish is served with Spam. Mobile’s the same way: Have a website? Mobile’s the answer. Involved in ecommerce? You need a mobile strategy. Social media? Must have mobile. Email campaigns? Ditto. Despite all the hyperbole, ...
Guest blog post by David Daniels, CEO, The Relevancy Group LLC Given the rise of social media and mobile communication, marketers must bridge these increasingly mainstream channels to traditional channels, such as email, in order to be successful. We explore this issue in “How to Harness Social and Mobile for Email Marketing,” the third Alterian eBook I have written on ...
What is the collective noun for a number of cloud outages? A thunderstorm? A puddle of…? A wave of major cloud downtime in the last few months has left companies that offer such online solutions scrambling to inform and appease their customers, the government, their stockholders, and other stakeholders. Cloud-based services need to take heed the subtleties of communication and ...
In the social realm, where every consumer has a voice and an audience willing to listen, many brands have learned they need to step up their customer service and communications across all customer channels, lest they risk a social media firestorm. Some brands, however, are still struggling to catch up. A recent study published by eMarketer found consumers are more ...
I’ve spent the last 3 days at the Merkle CRM Executive Summit. This was a great event attended by more than 250 senior marketing executives from very large brands like Dell, Disney Resorts, AARP and many others. David Williams, the CEO of Merkle kicked off the event with a keynote Monday morning discussing the evolution that has taken place, and ...
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