News at Alterian
The prospect of a U.S. government shutdown has reached a fever pitch as a budget must be agreed upon by midnight tonight to avoid closing non-essential government services. As the two political parties struggle to reach a compromise, I got to thinking about how this might play out in the business world, and more specifically, within the marketing department. What ...
By now, you’ve likely heard news that Salesforce.com has acquired Radian6. In fact, given the nature of the news and our collective industry, I would be shocked if you hadn’t. Twitter has been buzzing all day with reactions to the announcement, and the tech blogs have all weighed in with their opinions and theories of what it means for both ...
At the end of 2010, just before breaking for the holidays, I had a conversation with my co-worker about our New Year’s resolutions, and we got onto the topic of our “work resolutions.” We both mentioned that we wanted to do more writing and blogging both for Engaging Times and our own personal brands. We agreed we’d be sort of ...
The biggest motivator for me to get involved in creating this Manifesto was that when people talk about the digital future they talk about broadband in the home, but they ignore the potential for business. By doing this they also ignore the people within those businesses, who’s digital competence and mindsets are needed to compete in the global digital economy, ...
I had a letter in the post letting me know that my eyes had not been tested for two years and that an appointment would probably benefit me quite nicely. The check-up at the opticians is never a high ranking priority of mine, even with these imperfect, spectacle adorned eyes. The next morning, on the reverse of my bus ticket ...
Last year Jeremiah Owyang suggested that Community Managers be recognized on the 4th Monday of January each year. I used Alterian SM2 to put together an overview that shows how far reaching this role has become. over 2000 tweets, blog posts, and articles written originating from 47 countries in 17 languages Take a look at it graphically represented. Community Manager ...
It’s somewhat alarming that nearly 80% of the marketers surveyed in the Alterian Annual Survey admit they are concerned their brand is at risk from not being engaged with customers. At least the majority say they recognize the problem areas and are taking actions to rectify them, such as dedicating a larger portion of the marketing budget toward the social/digital ...
Who’s responsible for engagement? – a strategic issue in any organisation. In this video Don Peppers discusses the two main organisation challenges related to this: 1. If its really about the organization becoming customer centric because the customer is important to every part of the business, then should the person responsibility for the overall profitability of a specific customer own ...
Tonite I was watching the finale of a show called The Sing Off because Sara Barielles was making a guest appearance & singing a favorite song of mine. The show consists of a well known person singing with an acapela group. This was the final show of the season. Sara did a great job with her popular ‘King of Anything’. ...
We listened, did you? On Friday we gave our well-informed judgement call on the outcome of this year’s X Factor final. We stated that based on our analysis of the conversations on the web over the first 8 weeks of the live performance shows that Matt Cardle would win this year’s X Factor. We set up our social media monitoring ...
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