News at Alterian
It is the small things that have made the transition from Alterian over to SDL an ever increasing reality in the last week. The green carpet samples, the updating of social profiles and the addition of more and more SDL Buddies (pictured) into the Bristol office – not to mention the planning meetings and cross-company teamwork that has been taking ...
Having attended many tradeshows it is clear that iPads are the current give-away of choice. Yes, we give them away on occasion too, but has it become too predictable a prize? I can only imagine that if I were to wind the clock back, the fax machine was the prize du jour in the 90s. I understand from a colleague ...
When is the last time you felt confident in the health of the global economy? While there has been some marginal growth over the last year, today’s financial news points to a second economic decline; whether it’s the US debt ceiling crisis or the threat of a Greek default, all signs point to a double dip recession. But don’t lose ...
Lately, a lot of my conversations around the office have started with, “So I’m reading this book…” And while I’m a bit of an evangelizer to begin with, I must admit, I’ve been evangelizing the heck out of Michael Stelzner’s new book, Launch: How to Quickly Propel Your Business Beyond the Competition. It’s part text book (complete with homework assignments), ...
Guest blog post by Marcus Tewksbury, VP of Strategy and Consulting, Experian Marketing Services One of the recent questions from Scott Brinker’s and my Webinar, ‘10 Reasons Why You Need a Chief Marketing Technology Officer (CMTO),’ was whether a marketing technology role should be full-time or not. (Note: This role would report to the CMO and may have a title ...
Guest blog post by Scott Brinker, co-founder and CTO, ion interactive I know, there are a lot of new “chiefs” being proposed these days. Chief Content Officer. Chief Customer Officer. Chief Revenue Officer. And now a Chief Marketing Technology Officer? Is there anyone left in the organization who isn’t a chief? But set aside titles for a moment. These new ...
It is all very well having a complex and robust tool for running your social media monitoring, but social analytics are redundant if you can’t make sense of them or the user experience prohibits ease of use. Version 5.0 was created with usability at the heart. From initial search setup through to the reporting, we have taken user experience into ...
Marketing has undergone a revolution. The social web has had a huge impact on PPC and SEO. Web analytics and metrics now extend beyond the corporate website. Your email, web content and interactions in the social channels need to be integrated. And marketers are more accountable than ever for metrics, so analytics are imperative. How does a marketer stay up ...
As a corporate PR pro, I often work in my own little world. Sure, I frequently collaborate with co-workers from my team and others, but for the most part, PR is its own entity. We have a very specific function, and I think it’s safe to say that some marketers still don’t fully understand the role of their PR counterparts. ...
I was inspired to write this post after reading a list of blog writing topics which included summarizing your marketing content for the quarter. Unfortunately, I can’t remember where I read the list. It could have been HubSpot or ProBlogger or B2B Social Media – all good resources. I also meant to write this post last month. While Michelle Taylor ...
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