How are you adapting to the shift in the email deliverability landscape? “Authentication, Domain-Level Reputation, and Customer-Level Engagement Metrics Fundamentally Transforming the Email Deliverability Landscape” – Pivotal Veracity There is a tendency within the email marketing arena to jump from one email service provider (ESP) to another, in the ever-growing search to improve email deliverability. However, simply moving ESP’s isn’t ...
It’s somewhat alarming that nearly 80% of the marketers surveyed in the Alterian Annual Survey admit they are concerned their brand is at risk from not being engaged with customers. At least the majority say they recognize the problem areas and are taking actions to rectify them, such as dedicating a larger portion of the marketing budget toward the social/digital ...
As we come to the end of another year it is a time to reflect on the successes but more importantly it is also time to set some objectives for the year ahead. Firstly – what a year 2010 has been for email marketers – email isn’t dead, quite the opposite. In a recent survey conducted by Marketing Sherpa, it ...
Many marketers spend thousands developing highly compelling and engaging newsletter style communications. However, when it comes down to transaction emails, such as order confirmations, they revert back to sending plain text emails! Let’s take the “order confirmation”, for example. This is arguably one of the most important email communications you can send a recipient, yet companies still insist on sending ...
Guest blog post by David Daniels, CEO, The Relevancy Group LLC Earlier this year in April, The Relevancy Group fielded a survey and asked 674 email marketers in the US and the UK about their greatest challenges when conducting email marketing. The top response was subscriber/list churn, cited by 32% of the survey respondents. Having done this survey for over ...
Guest blog post by David Daniels, CEO, The Relevancy Group LLC The introduction of Facebook Messages promises to deliver true inbox message convergence. That is, Facebook users will be able to receive traditional Facebook Messages, IM/Chat, SMS/Text and Email all in one inbox. Conversations with friends become one long thread that includes messages regardless of the channel. But that’s just ...
Mike Longfellow recently wrote about the need to create emails that are targeted and engaging. Mike provides a great example of how some relatively simple web analytics can be used to make email content more engaging and relevant, undoubtedly resulting in better customer experience and ROI for the campaign. It reminds me of a project we are working on for ...
From our experience, it is clear that relevant, engaging emails drive value. But what is a targeted, engaging email? Contrary to the popular myth, sending a personalized email with the heading “Dear Mike” or a personalized subject line like, “Mike, this week’s special offer…” isn’t creating customer engagement, nor is it adding value to your recipient. I was working with ...
The advent of behavioral targeting in email platforms has led many marketers to develop a far greater understanding of who is engaging with their emails, but also who isn’t. This understanding can often present some frightening statistics, as it is not unusual for some marketers to discover that close to 50% of their subscribers have not engaged with their emails ...
From Social Email Marketing Blog The recent Econsultancy’s 2010 Email Marketing Census revealed that companies are spending more on email marketing than on PPC, but they are not taking advantage of one of the most important benefits of email marketing – segmentation. Furthermore, what does email segmentation mean for the web 2.0 customers? Ecommerce marketers can power up their email ...
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