News at Alterian
Having attended many tradeshows it is clear that iPads are the current give-away of choice. Yes, we give them away on occasion too, but has it become too predictable a prize? I can only imagine that if I were to wind the clock back, the fax machine was the prize du jour in the 90s. I understand from a colleague ...
I just returned from a few days at the DMA conference in Boston. As usual, Alterian had booth space at the show, and we also participated in the Event Triggered Marketing Solutions session, a real-time showdown with two of our key competitors, Unica and Neolane. This session, run by a neutral moderator, gives each participant a campaign challenge and scenario ...
I’ll be packing my bags this weekend and heading to Boston for DMA2011. This is always an exciting event for marketers, and of course my favorite part of the DMA each year is the Event Triggered Marketing Solutions session… Or as I like to call it, the “campaign shoot-out.” Alterian will once again face off against two other campaign management ...
I’ve spent the last 3 days at the Merkle CRM Executive Summit. This was a great event attended by more than 250 senior marketing executives from very large brands like Dell, Disney Resorts, AARP and many others. David Williams, the CEO of Merkle kicked off the event with a keynote Monday morning discussing the evolution that has taken place, and ...
Think back to when you were a child. You see a commercial about a toy that seems fun and exciting. You go to school and talk about that new toy with your friends. In the Sunday paper, you see it on sale in a circular. The following week, your friends show off their new toy. Eventually, you convince your parents ...
A few years ago marketing seemed comparatively easy. There were fewer channels, less accountability and decent sized teams. Marketing seemed as though it was the ideal job. However, marketers are under pressure like never before, expected to deliver more with often less resources. The smart marketing teams have recognized the need to bolster productivity by shifting away from ad-hoc communications ...
Customer Engagement is becoming a widely used term within Marketing, but what does it actually mean? Customer Engagement means marketers can Listen, Learn, Understand and Speak across multiple channels in a relevant and engaging way with individual customers. It’s moving away from push marketing and into two-way dialogues to engage with individuals consistently across addressable channels, which will build trust ...
For today’s marketer, customer centricity is paramount. Yet with the proliferation of media – blogs, social media, mass advertising, email, text message and traditional direct mail, how do brands know how to best target their audience in the most relevant and engaging manner? With limited alignment across countless customer touch points, no comprehensive view of the customer, lack of actionable ...
I was asked at a sales pitch the other day to list out the most important factors a client needs to consider when implementing an Analysis and Campaigning system. I thought this was a really good question, as until a system is delivered, it won’t produce a return on investment. Off the top of my head, I listed out the ...
It’s somewhat alarming that nearly 80% of the marketers surveyed in the Alterian Annual Survey admit they are concerned their brand is at risk from not being engaged with customers. At least the majority say they recognize the problem areas and are taking actions to rectify them, such as dedicating a larger portion of the marketing budget toward the social/digital ...
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