Game over for the Mad Men?
Marketers need to heed the call to action and arm their businesses with the tools to reach customers in the most effective way possible. And that probably isn’t through a million dollar SuperBowl commercials…
Marketers need to heed the call to action and arm their businesses with the tools to reach customers in the most effective way possible. And that probably isn’t through a million dollar SuperBowl commercials…
Alterian’s Engaging Times Summit held last week in Chicago presented a number of very interesting dilemmas as it is clear that marketing and those that provide services to marketers are in a state of transition. The differing points of view centered around marketing services optimizing spend but in a traditional direct marketing/direct mail approach which was in contrast with other ...
Social media is often considered to be a phenomenon of the young. Certainly new media agencies tend to target their activities on the younger age groups and marketers often leave products targeted at mature audiences to more traditional channels. Recent research from European Technographics casts doubt on this strategy as it shows that many baby boomers are regularly active on social networking sites. ...