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Game over for the Mad Men?
Marketers need to heed the call to action and arm their businesses with the tools to reach customers in the most effective way possible. And that probably isn’t through a million dollar SuperBowl commercials…
Authors
- Amanda DeVito
- Arjen van den Akker
- Bob Barker
- Bob Hale
- Brian Sprik
- Connie Bensen
- David Eldridge
- Elyse DeVries
- Graham Lomax
- Guest Blogger
- Ian Truscott
- Ismael Seguban
- Ivan Chalif
- James Ainsworth
- James Eiloart
- Jim Reynolds
- Joey Guzik
- Jose Santa Ana
- Kam Wa Tang
- Kyle Henderick
- Luke Moore
- Marcus Tewksbury
- Mark Galvin
- Michael Fisher
- Michael Hulme
- Michelle Taylor
- Mike Fazio
- Mike Longfellow
- Mike Talbot
- Roger Luxton
- Rusty Warner
- Scott Briggs
- Sharon Zaugh
- Steve True
- Tanna Sparks
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News at Alterian
- Alterian leads the way in mobile with HTML5, powered by bemokoLive August 3, 2011Alterian Content Manager Mobile solution has been enhanced with an HTML5 Optimiser. This advanced feature allows the development of mobile sites completely in HTML5. Smartphones that support HTML5 will benefit from all its advanced features. […]
- Alterian appoints Heath Davies as Chief Executive and Phil Cartmell as Chairman July 13, 2011Alterian is pleased to announce the appointment of Heath Davies as CEO and Phil Cartmell as Non-Executive Chairman. Heath replaces David Eldridge who stepped down in April and Phil Cartmell replaces Keith Hamill, who retires as Chairman on 5 Sept 2011. […]
- Alterian Solidifies Partnership with Plusoft to Provide Holistic View of Customer July 5, 2011Offering combines Plusoft’s expertise in customer relationship management (CRM) and Alterian’s industry-leading solution for marketing campaign management. […]
Engaging Times Summit Recap
Alterian’s Engaging Times Summit held last week in Chicago presented a number of very interesting dilemmas as it is clear that marketing and those that provide services to marketers are in a state of transition. The differing points of view centered around marketing services optimizing spend but in a traditional direct marketing/direct mail approach which was in contrast with other ...
Social media is a channel for baby boomers too
Social media is often considered to be a phenomenon of the young. Certainly new media agencies tend to target their activities on the younger age groups and marketers often leave products targeted at mature audiences to more traditional channels. Recent research from European Technographics casts doubt on this strategy as it shows that many baby boomers are regularly active on social networking sites. ...