News at Alterian
Last week I attended a Social Media 101 event that was sponsored by the Chartered Institute of Public Relations (CIPR) in London. One of the primary topics of interest was social media monitoring and related analytics. Social media monitoring and analytics has become essential for PR agencies. Brands have realized that they not only need a social presence, but that ...
The rise of digital and social has dramatically redrawn the lines. Before PR focused solely on media sources and marketing pushing leads that funneled directly to sales.
In this episode, Marcus and Janet Rubio, Chief Insight Officer of Engauge, will analyze how the explosion of addressable, identifiable customer data is redefining the basis for effective brand and direct advertising.
Yesterday over 400 marketing heads and decision makers gathered in London for the inaugural Alterian Engaging Times European Summit. If the twittersphere was anything to go by, and I hope you were following the #engagingtimes hashtag, customer engagement is definitely now on the minds of the brands and agencies that attended. Highlights for me would have to be marketing legend ...
Most of us are well aware we are in the midst of an exciting marketing revolution. We are seeing a fundamental shift from brands pushing out marketing messages to a personal and two way engagement between brands and their customers over both online and offline channels. Changing consumer behaviour and opinion means we are under increasing pressure to add value ...
Everyone wants to maximize the return on their efforts in social media. In working with Alterian SM2 (previously Techrigy), I have spent a lot of time working with agencies and brands in identifying how to maximize the most return on their monitoring efforts. I shared that information last week in a webinar that covers best practices for social media monitoring ...
The words engagement and customer engagement are beginning to pop up all over the place, in fact I went round the DMA last week in San Diego “Engagement” spotting as only a marketer focused on customer engagement might. So whats new, why all the fuss and generally what does it all mean to the marketer? In order to get a debate ...
Recently I was fortunate enough to meet with David Pullinger from the UK governments Central Office of Information(COI), who are driving our government’s citizen engagement strategy and mandating the policy around which government must adhere to. It was an incredibly absorbing meeting as we took a fast ride around all elements of where a citizen touches the government, (each of which I ...
In the light of the announcement of Adobe acquiring Omniture, I thought it a good time to comment on the changes we are witnessing in the wider marketing landscape.
Retrospectively, as we think about our recent Engaging Times Summit, we’re very pleased with the outcome and elated with the amount of positive feedback we’ve received. As we planned the event we considered both the desired outcomes, and also the benefits to the Alterian community. This year in particular we took contrarian points of view on a number of topics ...
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