News at AlterianMarcus is a respected author, speaker, and thought leader on optimizing marketing organizations to most efficiently, and effectively create value added experiences for high worth customers; a process that he has termed Customer Relationship Marketing, or CRM(arketing).
Podcast Series Transforming the Marketing Organization Hosted by Marcus Tewksbury Episode 1 – Organizational Readiness featuring Michael Harrison, Chief Strategy Officer, RAZOR Within last couple of years the pains of the marketing organization have been oft cited and loudly lamented. And without rehashing all the causes that have brought us to this state, nearly everyone is in agreement that something needs to ...
Social media channels are a formidable influence on brands as the Internet becomes the main source of information and consumers trend towards trusting their peers over companies. While this may seem common knowledge, it’s essential we watch the benchmarks that demonstrate increasing engagement on social media. Whereas the old hat was that consumers talk about brands online, we now are ...
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