News at AlterianMarcus is a respected author, speaker, and thought leader on optimizing marketing organizations to most efficiently, and effectively create value added experiences for high worth customers; a process that he has termed Customer Relationship Marketing, or CRM(arketing).
Recently, there’s been a lot of talk about “inbound” marketing being the best way to generate leads. For a lot of marketers, however, there is still quite a bit of confusion around what exactly that means. To start, “inbound” can be a very misleading term. In reality, inbound marketing is about as outbound as any traditional marketing strategy. So… what ...
At one point I could have given you a pretty clear, concise definition of what this term meant. Now, as with CRM before, or “social” currently, it’s been adopted by so many different people that it’s been pulled into an unrecognizable shape.
In the first part of this two part series, Marcus and Russell Kern, Founder & President of The Kern Organization will focus on a macro view of what’s changing in demand generation.
In this episode, our host Marcus Tewksbury will be joined by Bernice Grossman, Principal of DMRS Group, and Ruth Stevens, President of eMarketing Strategy as they explore how data can be leveraged to drive customer engagement and to optimize marketing spends around programs that move the revenue needle.
What I mean by that is that social media is maturing and starting to develop definable disciplines. As once Online grew into email, search, display, etc. specialties so too is social today. Many of the pundits have picked up this theme and have started to lay claims around the emerging areas, most notably with the good folks over at Altimeter ...
The rise of digital and social has dramatically redrawn the lines. Before PR focused solely on media sources and marketing pushing leads that funneled directly to sales.
In this episode, Marcus and Dan look to evaluate the intersecting landscape of PR and Marketing through the utilization of social channels. Dan Greenfield is producer of PR+MKTG Camp™ – one day interactive events for communications professionals to discuss better ways to manage, market and measure social and traditional media.
The language we use to define our problems often influences the outcome. Although it may seem semantical to worry about the difference between multi and cross-channel, the implications are actually pretty significant. Multichannel generally applies to the ability to deliver messages to customers via any of the myriad channels.
In this episode, Marcus discusses with his guest Tim Suther, SVP of Multichannel Marketing at Acxiom, the harsh realities, approaches and solutions that are a must for any organization’s customer centric strategy.
In this episode, Marcus and Janet Rubio, Chief Insight Officer of Engauge, will analyze how the explosion of addressable, identifiable customer data is redefining the basis for effective brand and direct advertising.
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