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About Marcus Tewksbury

Marcus is a respected author, speaker, and thought leader on optimizing marketing organizations to most efficiently, and effectively create value added experiences for high worth customers; a process that he has termed Customer Relationship Marketing, or CRM(arketing).

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Marcus Tewksbury

Marcus Tewksbury

Marcus Tewksbury



PR & Marketing Need New Metrics (A PR+MKTG CAMP Recap)

The rise of digital and social has dramatically redrawn the lines. Before PR focused solely on media sources and marketing pushing leads that funneled directly to sales.

PR in a Social, Digital Age

In this episode, Marcus and Dan look to evaluate the intersecting landscape of PR and Marketing through the utilization of social channels. Dan Greenfield is producer of PR+MKTG Camp™ – one day interactive events for communications professionals to discuss better ways to manage, market and measure social and traditional media.

Cross-Channel versus Multichannel

The language we use to define our problems often influences the outcome. Although it may seem semantical to worry about the difference between multi and cross-channel, the implications are actually pretty significant. Multichannel generally applies to the ability to deliver messages to customers via any of the myriad channels.

Customer Centric Strategies w/Tim Suther

In this episode, Marcus discusses with his guest Tim Suther, SVP of Multichannel Marketing at Acxiom, the harsh realities, approaches and solutions that are a must for any organization’s customer centric strategy.

Digital Self w/ Janet Rubio

In this episode, Marcus and Janet Rubio, Chief Insight Officer of Engauge, will analyze how the explosion of addressable, identifiable customer data is redefining the basis for effective brand and direct advertising.

Organizational Readiness w/Michael Harrison

Podcast Series

Transforming the Marketing Organization

Hosted by Marcus Tewksbury
Episode 1 – Organizational Readiness
featuring Michael Harrison, Chief Strategy Officer, RAZOR
Within last couple of years ...

Four Key Stats on Social Media Engagement

Social media channels are a formidable influence on brands as the Internet becomes the main source of information and consumers ...