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About Steve True

Steve True is a Business Solutions Consultant with Alterian, specializing in delivering and presenting marketing software applications across many channels. He is highly regarded for his knowledge of digital marketing technologies and database marketing solutions. His critical thinking and passion for new technologies allows him to be a leading source of information regarding social media marketing. Steve is a rabid outdoorsman who enjoys hunting, fishing and skiing. He is also a part owner of the Green Bay Packers NFL franchise and a Chicago Cubs fan.

Latest tweets from StevenTrue

  • 5 Clever Social Media Campaigns to Learn From : Technology :: American Express OPEN Forum http://t.co/cOCOzGFk via @OpenForum
  • RT @kamwatang: The 1-2-3 of why you should measure email ROI - http://t.co/fdwHkGVn
  • Looking forward to it... RT @johncharrison: Office for iPad: Why It Would Make Sense for Microsoft http://t.co/XYraVc0R
  • @rodjtrue It was more literary and well written, but the content matter in One Second After was much more interesting, but yes probably.
  • Just finished the Art of Fielding by Chad Harbach. Probably the best book I've read since Unbroken by Laura Hillenbrand. Highly recommend it
  • Wow Northwestern just fell apart... Looks like another tough loss for the Wildcats.
  • @APaluka Good idea.
01
Nov
2010

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Steve True

Look, Listen and Feel: How to resuscitate your brand’s social presence

As social media marketing continues to grow, all sorts of concepts and practices are being tossed around: listening, monitoring, analyzing, engaging, segmenting… One could drown in this sea of buzz words. I could probably go on all day with this, but what matters most is what you are doing, or rather, what you are striving to do. The idea of ...

Found in Social Media Marketing by