News at AlterianSharon believes the best method for developing customer engagement (and thus driving sales) is through the careful analysis of contact behavior and preferences. A traditional marketer in the fact that she spends her days in Microsoft Excel, she’s also quick to embrace new forms of media and technology. Sharon is Digital and Database Marketing Manager for Alterian.
When is the last time you felt confident in the health of the global economy? While there has been some marginal growth over the last year, today’s financial news points to a second economic decline; whether it’s the US debt ceiling crisis or the threat of a Greek default, all signs point to a double dip recession. But don’t lose ...
Lately, a lot of my conversations around the office have started with, “So I’m reading this book…” And while I’m a bit of an evangelizer to begin with, I must admit, I’ve been evangelizing the heck out of Michael Stelzner’s new book, Launch: How to Quickly Propel Your Business Beyond the Competition. It’s part text book (complete with homework assignments), ...
A colleague recently shared an integrated direct mail and email marketing campaign for which she was targeted by a company I respect. We were both surprised by the overly kitschy message and lack of integration with the brand positioning or with the brand name at all. I wondered if this was a rogue campaign that had slipped by without the ...
I was inspired to write this post after reading a list of blog writing topics which included summarizing your marketing content for the quarter. Unfortunately, I can’t remember where I read the list. It could have been HubSpot or ProBlogger or B2B Social Media – all good resources. I also meant to write this post last month. While Michelle Taylor ...
The prospect of a U.S. government shutdown has reached a fever pitch as a budget must be agreed upon by midnight tonight to avoid closing non-essential government services. As the two political parties struggle to reach a compromise, I got to thinking about how this might play out in the business world, and more specifically, within the marketing department. What ...
Email marketing isn’t easy. It’s not enough to include a compelling call-to-action for your customers and prospects. You must also wrap it up in a neat little package with an inviting sender name, brief yet compelling subject line with all the right keywords and none of the spam triggers, a call-to-action placed above-the-fold, images tested to properly render and a ...
“There’s no such thing as bad press” may be the old adage, but in the world of social media, this no longer holds true. Just look at recent blunders by Nestlé and The Gap. An untrained corporate representative or ill-fated campaign can negatively impact sales. Now that the social media landscape has begun to mature, are brands finally realizing how ...
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