News at AlterianScott Briggs is an award winning thought leader in data analytics and marketing automation. Scott has expertise across multiple disciplines including database marketing, email marketing, social media and business intelligence. Scott’s work has been integral to client projects including process redesign, campaign design, solution implementation, behavioral modeling and social media analytics. His career includes experience in the following verticals: credit card, retail banking, insurance, retail, catalog, travel and leisure, auto and nonprofit.
I’ve spent the last 3 days at the Merkle CRM Executive Summit. This was a great event attended by more than 250 senior marketing executives from very large brands like Dell, Disney Resorts, AARP and many others. David Williams, the CEO of Merkle kicked off the event with a keynote Monday morning discussing the evolution that has taken place, and ...
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