About Mike Talbot
CTO and co founder of Alterian. Passionate about marketing technology both in terms of its practical use and in terms of its software construction. Mike also blogs under the guise of “Talbot on technology” over at Brand Republic.
The marketing acumen of yesterday…today! Product marketers today should not be congratulating themselves on how much smarter they are than the Don Drapers of some mythic marketing past. Instead, we should take a humbler view of how the marketing discipline adapts to current exigencies. That perspective makes it easier to understand why some traditional elements of the marketing mix, such ...
Jim Killock, executive director of the Open Rights Group said: “There are big legal questions surrounding BT’s use of Phorm, so we welcome the EU taking the government to task. “BT should respect everyone’s privacy and drop their plans to snoop on the internet before they damage their own reputation further. Websites should protect their users and block Phorm now.” ...
Membership in loyalty rewards programs in the US has reached a high of 1.808 billion — a 24% jump since Colloquys last census in 2007. There are 14.1 loyalty program memberships per household, however, only 6.2 are actively used. Active participation is relatively flat compared to 2007. Colloquy researchers say that this consumer non-engagement with loyalty programs is a call ...
EU wants cookie approval | Blog | Econsultancy. Further woes for the behavioural targeters. It’s still my opinion that targeting a single site is fine (hence there should be no need for permission regarding first party cookies), but cross site targeting is increasingly seen as unreasonable. Is it just the older generation though, gen Ys seem happy to share ...
BBC NEWS | Technology | Amazon blocks Phorm adverts scan. Looks like Phorm are getting pressure from all sides on the privacy issues – it will be interesting to see if there is any legislation change given the public outcry and the big sites stepping away from instrusive targeting.
Over Easter popular micro bloggig site Twitter was hit by a scandal. A number of popular twitterers were exposed as tweeting for profit. You might not think that this is the same thing as “cash for questions” but avid social networking fans are outraged when corporations try to muscle in on the action and throw their cash about. The backlash ...
Lots of recent studies have shown that brands intend to invest more money in the digital channels this year with a recent CMO Council study showing that more than 44% intend to deploy new email automation systems in 2009 – this makes email the biggest new investment for CMOs this year, beating Social Networking into second place. Making email a ...
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