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Game over for the Mad Men?
Marketers need to heed the call to action and arm their businesses with the tools to reach customers in the most effective way possible. And that probably isn’t through a million dollar SuperBowl commercials…
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About Mike Talbot
CTO and co founder of Alterian. Passionate about marketing technology both in terms of its practical use and in terms of its software construction. Mike also blogs under the guise of “Talbot on technology” over at Brand Republic.
Latest tweets from mike_talbot
- How to debug Element is already the child of another element! : http://t.co/HIsURDY
Confusion for behavioural targeting
You’d be forgiven for wondering what exactly is going on in the world of behavioural targeting. In the last couple ...
Online media spending trends
Alterian are seeing increasing interest in email and direct response communications, but is this a short termist strategy with a ...
Found in General Marketing by Mike Talbot
If my social site is a failure, what have I done wrong?
Nothing happens on you social media site, it’s a failure and it fades away - this is a frequent reality and ...
Maintaining brand reputation against all odds
Interesting post on Customer Think looking at the issues of maintaining a brand image when there are a host of ...
Social media is a channel for baby boomers too
Social media is often considered to be a phenomenon of the young. Certainly new media agencies tend to target their activities ...
Online spending set to decrease
Brian Quinton comments in his blog on the state of the US web spend, identifying decreases in spending on display ...
What Works in Email (Even Now)
In the fight for numbers email marketers are frequently just blasting lists again and again. This is no way to ...
Is it time to wave the white flag in the war on spam?
Maintaining relevance in email is increasingly important for all on line marketers. This channel that is perceived as being low ...
Carphone Warehouse: confessions of a corporate tweeter
There are lots of articles about how brands should use Twitter. They all give good sound advice to the budding ...