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Game over for the Mad Men?
Marketers need to heed the call to action and arm their businesses with the tools to reach customers in the most effective way possible. And that probably isn’t through a million dollar SuperBowl commercials…
Authors
- Amanda DeVito
- Arjen van den Akker
- Bob Barker
- Bob Hale
- Brian Sprik
- Connie Bensen
- David Eldridge
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- Ismael Seguban
- Ivan Chalif
- James Ainsworth
- James Eiloart
- Jim Reynolds
- Joey Guzik
- Jose Santa Ana
- Kam Wa Tang
- Kyle Henderick
- Luke Moore
- Marcus Tewksbury
- Mark Galvin
- Michael Fisher
- Michael Hulme
- Michelle Taylor
- Mike Fazio
- Mike Longfellow
- Mike Talbot
- Roger Luxton
- Rusty Warner
- Scott Briggs
- Sharon Zaugh
- Steve True
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- The Social Web – Be yourself… or find someone who is. (9)
- Monitoring social media – Google that! (8)
- 2010: Predicting a new decade of marketing trends (8)
- Alterian’s social media monitoring predicted the X Factor result. (7)
- The future is a con: Why we should strive to innovate, and how social media can help (7)
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News at Alterian
- Alterian leads the way in mobile with HTML5, powered by bemokoLive August 3, 2011Alterian Content Manager Mobile solution has been enhanced with an HTML5 Optimiser. This advanced feature allows the development of mobile sites completely in HTML5. Smartphones that support HTML5 will benefit from all its advanced features. […]
- Alterian appoints Heath Davies as Chief Executive and Phil Cartmell as Chairman July 13, 2011Alterian is pleased to announce the appointment of Heath Davies as CEO and Phil Cartmell as Non-Executive Chairman. Heath replaces David Eldridge who stepped down in April and Phil Cartmell replaces Keith Hamill, who retires as Chairman on 5 Sept 2011. […]
- Alterian Solidifies Partnership with Plusoft to Provide Holistic View of Customer July 5, 2011Offering combines Plusoft’s expertise in customer relationship management (CRM) and Alterian’s industry-leading solution for marketing campaign management. […]
About Mike Talbot
CTO and co founder of Alterian. Passionate about marketing technology both in terms of its practical use and in terms of its software construction. Mike also blogs under the guise of “Talbot on technology” over at Brand Republic.
Latest tweets from mike_talbot
Confusion for behavioural targeting
You’d be forgiven for wondering what exactly is going on in the world of behavioural targeting. In the last couple of weeks a lot has been happening. For one, American Airlines have finally decided to target me on their homepage – a minor victory and still simple personalization, but still a step in the right direction as far as I’m ...
Online media spending trends
Alterian are seeing increasing interest in email and direct response communications, but is this a short termist strategy with a long reaching downside? Shar VanBoskirk of Forrester had a chat with Robert Tas the CEO of Sportgenic with some interesting comments on spending… Like most publishers, he is finding that advertisers are shifting dollars away from branding and toward direct ...
Found in General Marketing by Mike Talbot
If my social site is a failure, what have I done wrong?
Nothing happens on you social media site, it’s a failure and it fades away - this is a frequent reality and goes to underline just how difficult it can be to get a social strategy going. When you set up a blogging site or build a community it requires an a large amount of commitment and effort, with the rewards potentially ...
Maintaining brand reputation against all odds
Interesting post on Customer Think looking at the issues of maintaining a brand image when there are a host of people out there that may have other ideas. Big brands suffer most, Microsoft’s new “Surface” system was in for a pounding on Twitter when an agency granted access to the box wrote a “jokey” tweet saying that turning the machine ...
Social media is a channel for baby boomers too
Social media is often considered to be a phenomenon of the young. Certainly new media agencies tend to target their activities on the younger age groups and marketers often leave products targeted at mature audiences to more traditional channels. Recent research from European Technographics casts doubt on this strategy as it shows that many baby boomers are regularly active on social networking sites. ...
Online spending set to decrease
Brian Quinton comments in his blog on the state of the US web spend, identifying decreases in spending on display advertising. It seems that in this economy the fixed cost per view of an advertisment displayed on a users browser is a turn off compared to the delivery of clicks on search term hits – the later being much more ...
What Works in Email (Even Now)
In the fight for numbers email marketers are frequently just blasting lists again and again. This is no way to treat newsletter or other regular email subscribers, you need to communicate relevant information and make sure that you don’t over burden them. I’ve already listed some of my tips on this blog, but I saw this interesting post on the ...
Is it time to wave the white flag in the war on spam?
Maintaining relevance in email is increasingly important for all on line marketers. This channel that is perceived as being low cost can reap havoc for a brand that uses it unwisely. With so much email being reported as spam it is vital for the email marketer to ensure that their messages are well timed, relevant and interesting. A recipient opting ...
Carphone Warehouse: confessions of a corporate tweeter
There are lots of articles about how brands should use Twitter. They all give good sound advice to the budding corporate tweeter: listen before you dive in, have something relevant to say, or learn from cases like Motrin or Skittles. This is all very generic though, so let me try to give you my random insights and observations as @guy1067, ...