News at AlterianAs Email Marketing Specialist at Alterian, Mike plays a key role in leading the development of clients' digital marketing activity, improving areas where it is established in the marketing medium and introducing them to new areas, which specifically look at driving performance and maximizing ROI.
While often overlooked for obvious email marketing metrics such as opens, clicks and conversions, lift gives you a true reflection of your email campaign performance and ultimately your customers’ behavior. Using this thesis, we ran a test campaign for a client, and by adding a control cell in the campaign data we were able to measure and demonstrate the effect ...
How are you adapting to the shift in the email deliverability landscape? “Authentication, Domain-Level Reputation, and Customer-Level Engagement Metrics Fundamentally Transforming the Email Deliverability Landscape” – Pivotal Veracity There is a tendency within the email marketing arena to jump from one email service provider (ESP) to another, in the ever-growing search to improve email deliverability. However, simply moving ESP’s isn’t ...
As we come to the end of another year it is a time to reflect on the successes but more importantly it is also time to set some objectives for the year ahead. Firstly – what a year 2010 has been for email marketers – email isn’t dead, quite the opposite. In a recent survey conducted by Marketing Sherpa, it ...
Many marketers spend thousands developing highly compelling and engaging newsletter style communications. However, when it comes down to transaction emails, such as order confirmations, they revert back to sending plain text emails! Let’s take the “order confirmation”, for example. This is arguably one of the most important email communications you can send a recipient, yet companies still insist on sending ...
From our experience, it is clear that relevant, engaging emails drive value. But what is a targeted, engaging email? Contrary to the popular myth, sending a personalized email with the heading “Dear Mike” or a personalized subject line like, “Mike, this week’s special offer…” isn’t creating customer engagement, nor is it adding value to your recipient. I was working with ...
The advent of behavioral targeting in email platforms has led many marketers to develop a far greater understanding of who is engaging with their emails, but also who isn’t. This understanding can often present some frightening statistics, as it is not unusual for some marketers to discover that close to 50% of their subscribers have not engaged with their emails ...
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