News at Alterian
As a PR professional, I understand there are a few unchanging rules when dealing with a crisis. Key among these are acknowledging the crisis quickly and responding honestly, offering the public as much information as possible. Now, in the age of social media when news can sweep the globe in a nanosecond, these rules become even more important. But while ...
In the social realm, where every consumer has a voice and an audience willing to listen, many brands have learned they need to step up their customer service and communications across all customer channels, lest they risk a social media firestorm. Some brands, however, are still struggling to catch up. A recent study published by eMarketer found consumers are more ...
As a corporate PR pro, I often work in my own little world. Sure, I frequently collaborate with co-workers from my team and others, but for the most part, PR is its own entity. We have a very specific function, and I think it’s safe to say that some marketers still don’t fully understand the role of their PR counterparts. ...
At the end of 2010, just before breaking for the holidays, I had a conversation with my co-worker about our New Year’s resolutions, and we got onto the topic of our “work resolutions.” We both mentioned that we wanted to do more writing and blogging both for Engaging Times and our own personal brands. We agreed we’d be sort of ...
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