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About

SVP of Sales for Alterian’s North American Operations, Michael has brought together industry visionaries to define and create a new service model focused on opening a two-way dialogue with customers through multichannel engagement. The result of these efforts, the advent of the Customer Engagement Agency, aims to provide marketers with a 360 degree view into consumer behavior by integrating data, and the necessary skills such as analytics, strategy, creative and technology thus allowing marketers to create individualized dialogs that break down the silo barriers that exist in today’s traditional service delivery organizations.

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Michael Fisher

Michael Fisher

Michael Fisher



A Big Thanks to the Alterian Community!

Retrospectively, as we think about our recent Engaging Times Summit, we’re very pleased with the outcome and elated with the amount of positive feedback we’ve received.  As we planned the event we considered both the desired outcomes, and also the benefits to the Alterian community.  This year in particular we took contrarian points of view on a number of topics ...

Engaging Times Summit Recap

Alterian’s Engaging Times Summit held last week in Chicago presented a number of very interesting dilemmas as it is clear that marketing and those that provide services to marketers are in a state of transition.  The differing points of view centered around marketing services optimizing spend but in a traditional direct marketing/direct mail approach which was in contrast with other ...