News at AlterianSVP of Sales for Alterian’s North American Operations, Michael has brought together industry visionaries to define and create a new service model focused on opening a two-way dialogue with customers through multichannel engagement. The result of these efforts, the advent of the Customer Engagement Agency, aims to provide marketers with a 360 degree view into consumer behavior by integrating data, and the necessary skills such as analytics, strategy, creative and technology thus allowing marketers to create individualized dialogs that break down the silo barriers that exist in today’s traditional service delivery organizations.
For years companies have struggled to harness the power of word of mouth consumer sentiment. Focus groups, interviews and surveys have been utilized for years to help brands understand consumer feedback, however until now there hasn’t been a vehicle to capture word of mouth feedback in an unsolicited manor.
A recent Epsilon survey of 1,350 US consumers revealed that four in ten Americans use social media for health information. More than 80% are “highly engaged patients who take an active role in health management,” said Epsilon. Not surprising, this survey also revealed that respondents engaged social media primarily to fulfill emotional needs for reassurance and support, and that rational ...
Ford Motor Company is one of the very few global organizations that have garnered significant accomplishments in CRM by listening, engaging and refining products with their social consumers on a large scale. This has afforded them many new market opportunities including brand expansion beyond a mustang / truck company to a car, utility and truck company, penetration into a more ...
Retrospectively, as we think about our recent Engaging Times Summit, we’re very pleased with the outcome and elated with the amount of positive feedback we’ve received. As we planned the event we considered both the desired outcomes, and also the benefits to the Alterian community. This year in particular we took contrarian points of view on a number of topics ...
Alterian’s Engaging Times Summit held last week in Chicago presented a number of very interesting dilemmas as it is clear that marketing and those that provide services to marketers are in a state of transition. The differing points of view centered around marketing services optimizing spend but in a traditional direct marketing/direct mail approach which was in contrast with other ...
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