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About Mark Galvin

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17
Mar
2011

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Mark Galvin

The Future of Customer Engagement

Customer Engagement is becoming a widely used term within Marketing, but what does it actually mean? Customer Engagement means marketers can Listen, Learn, Understand and Speak across multiple channels in a relevant and engaging way with individual customers. It’s moving away from push marketing and into two-way dialogues to engage with individuals consistently across addressable channels, which will build trust ...

Found in Campaign Management and Analytics by 

16
Dec
2010

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Mark Galvin

Customer Centricity – a holistic view of the customer

In an increasingly competitive marketplace, with limited resources and more demanding customers, thought leaders in organizations strive to increase profitability and reduce churn by becoming more customer-centric. But amazingly, very few companies, even those with a good understanding of their customers, really know how this can be achieved. This shift requires some fundamental changes. Firstly, organizations must move away from product ...

Found in Campaign Management and Analytics by 

25
Oct
2010

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Mark Galvin

Does your organization engage with customers or broadcast?

There are a lot of great point solutions out there to address specific functionality needs such as Web Analytics, Web Content Management, Campaign Management, Email Marketing, Social Media Monitoring and Analytics.  Many organizations have a plethora of software from different vendors addressing these needs, or they develop their own solutions in-house to meet their exacting requirements.  One of the benefits ...

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