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About Kyle Henderick

Latest tweets from khenderick

27
Jul
2011

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Kyle Henderick

You May Have Made the Inbox, but to Me You’re Still SPAM

These days the topic in email marketing tends to be whether or not email is dead, and before I go any farther in this post, let me just state that email marketing is far from dead. According to Email Institute’s Q1 2011 Email Trends, ‘Open rates (23.3%) increased both quarter over quarter (by 5.6%) and year over year (by 4.2%)’. ...

Found in Email Marketing by 

04
Feb
2011

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Kyle Henderick

Move Over ‘Experts’: Social Media’s Deciding this Year’s Winner

I was reading an article earlier this week in ADWeek (if you haven’t read it yet check it out), and it emphasized the importance and need for an integrated strategy for brands to capitalize on their 3 million dollar investment in Super Bowl Sunday. This year’s line-up features an interesting mix of familiar faces, such as Coca Cola, Anheuser-Busch, GoDaddy, ...

Found in Social Media Marketing by