News at AlterianJames has a healthy fascination with online marketing and an enthusiasm for asking questions and seeking answers on current social media thinking and practices. James is Social Media Marketing Specialist for Alterian.
Customers now routinely treat a website as a primary communication medium for an organisation and have adjusted their expectations accordingly – up to date and accurate content is essential. Sites that fail in this respect are punished by users and consigned to obscurity. Websites have thus become critical to business strategies and have correspondingly increased in size and capabilities. That ...
It doesn’t matter if you are in Europe or not, the global appeal of the Eurovision song contest is apparent and spreading further thanks to social media. Pop songs with a hidden political message, the tactical voting of neighbouring, and the dread of being an act that performs and fails to register a score. All of this makes for an ...
I nodded along to a recent opinion piece in New Media Age by Justin Pearse and felt compelled to explore the issue further. The issue in question? “Social media isn’t an easy fix for brands’ customer care.” “Social media often comes across as something companies can slap on to avoid fixing the real issues,” elaborates Justin. He is right that ...
I had a letter in the post letting me know that my eyes had not been tested for two years and that an appointment would probably benefit me quite nicely. The check-up at the opticians is never a high ranking priority of mine, even with these imperfect, spectacle adorned eyes. The next morning, on the reverse of my bus ticket ...
We listened, did you? On Friday we gave our well-informed judgement call on the outcome of this year’s X Factor final. We stated that based on our analysis of the conversations on the web over the first 8 weeks of the live performance shows that Matt Cardle would win this year’s X Factor. We set up our social media monitoring ...
It is seemingly inescapable that Christmas has become the bed-fellow of commercial activity; I’m not assuming a moral standpoint on this but merely looking at the nature of the beast. It is also apparent that the window of opportunity for Christmas commercial activity has extended also. In the UK, the seasonal aisle(s) of the larger supermarkets have been stocking Christmas ...
We have moved on from the first wave of new and shiny socialised marketing tools and are now looking to apply them against a robust strategy with measurable outcomes. How you monitor your social campaigns – from design through to collating results – absolutely must be underpinned by a consistent framework that knows what it is looking for, what it ...
As always, the LikeMinds conference is a tasty proposition and the kind of event where you will clear your calendar in order to attend. It consistently delivers. This time round, the event focuses on creativity and curation and how these two elements of media are growing and bringing value across sectors. The question to which I would like enlightenment is ...
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