News at AlterianJames has a healthy fascination with online marketing and an enthusiasm for asking questions and seeking answers on current social media thinking and practices. James is Social Media Marketing Specialist for Alterian.
It is the small things that have made the transition from Alterian over to SDL an ever increasing reality in the last week. The green carpet samples, the updating of social profiles and the addition of more and more SDL Buddies (pictured) into the Bristol office – not to mention the planning meetings and cross-company teamwork that has been taking ...
Having attended many tradeshows it is clear that iPads are the current give-away of choice. Yes, we give them away on occasion too, but has it become too predictable a prize? I can only imagine that if I were to wind the clock back, the fax machine was the prize du jour in the 90s. I understand from a colleague ...
What is the collective noun for a number of cloud outages? A thunderstorm? A puddle of…? A wave of major cloud downtime in the last few months has left companies that offer such online solutions scrambling to inform and appease their customers, the government, their stockholders, and other stakeholders. Cloud-based services need to take heed the subtleties of communication and ...
No sitting on the fence, I appreciate a great mobile friendly website. Mobile Apps have their uses and merits for some purposes, but when it comes to a truly usable and readable website, I want a near identical user experience whether I access a website via desktop, or if I view the same website from a handheld device. As an ...
When it comes to your options for a WCM vendor, one of the first decisions you will need to make is whether to use an Open Source solution or a Closed Commercial vendor. Let us examine a few of the differences between the two: Myth-busting Open source is not synonymous with “free.” You might not pay a license fee, but ...
Your website should offer a fantastic user experience, and you should expect your Content Management System (CMS) to offer the same. The easier it is to present a great website, the more conducive to your business your website will be. If you reduce the obstacles to making a purchase, you will likely do a greater amount of business. Make your ...
It is all very well having a complex and robust tool for running your social media monitoring, but social analytics are redundant if you can’t make sense of them or the user experience prohibits ease of use. Version 5.0 was created with usability at the heart. From initial search setup through to the reporting, we have taken user experience into ...
Previously, we have discussed the contextual applications of the Alterian SM2 version 5.0 updates to the dashboard and the introduction of the engagement console. Now let’s explore a core strength of SM2. One of the fortes of SM2 has always been in its linguistic capabilities. Data comes in many forms and languages, so we have significantly increased the number of ...
The Alterian SM2 engagement console isn’t the only update we have been working on. In order to help clients identify industry trends and make all important sense of the data set before them, we have enhanced the vibrant social media dashboard interface. It isn’t about making the demonstration of ROI prettier, just a lot easier, especially when it comes to ...
Today’s release of Alterian SM2 version 5.0 takes social media monitoring beyond just listening. Now you can capture, analyse and engage in a coordinated manner, thanks to the workflow and engagement functionality that has been added to the existing feature set. Reach your audience at the right time and on the relevant platform. SM2 v5.0 allows active engagement with publishing ...
Subscribe by RSS
Follow us on Twitter
Subscribe by Email