News at AlterianIvan is Alterian’s Director of Product Marketing, and focuses on email and behavioural analytics. With more than a decade of experience in online and email marketing, Ivan knows more about online marketing than any one person should. His experience on client, agency, and vendor teams gives him a holistic view of the challenges and capabilities around campaign management, email deliverability, analytics and reporting, as well as workflow and user experience.
From Social Email Marketing Blog The recent Econsultancy’s 2010 Email Marketing Census revealed that companies are spending more on email marketing than on PPC, but they are not taking advantage of one of the most important benefits of email marketing – segmentation. Furthermore, what does email segmentation mean for the web 2.0 customers? Ecommerce marketers can power up their email ...
Very few organizations have yet to fully integrate web data with their marketing database. The web is the biggest untapped channel for customer engagement and customers actively seeking engagement in terms of interaction versus interruption. Come on a Journey … to see how one marketer tries to get his team to do the impossible… to go beyond clicks and impressions. ...
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