News at AlterianAs a Community Manager for Alterian, Ismael lives and breathes everything digital – social, search, mobile and everything else that keeps people connected. The digital world moves at a fast pace and its Ismael’s job to move with it.
I saw a tweet last week about an email that was sent to subscribing customers of a major retailer. The email promoted products (utility pumps, wet/dry vacs, generators, pressure washers and chainsaws) that will help customers clean up after a storm. Readers of The Consumerist sounded off on the retailer’s email and thought it was in poor taste and insensitive, ...
Today, LinkedIn (LNKD) went public on the NYSE and opened at $83 a share and nearly tripled by noon. What does this mean for businesses? Remember the days when your company blocked off access to social networks because it was a time waster and not relevant to business operations? Today’s reaction validates everyone’s interest and opinion about the importance of ...
Think back to when you were a child. You see a commercial about a toy that seems fun and exciting. You go to school and talk about that new toy with your friends. In the Sunday paper, you see it on sale in a circular. The following week, your friends show off their new toy. Eventually, you convince your parents ...
It’s been a pretty volatile offseason for the NFL. The owners wanted to renegotiate their current collective bargaining agreement, but the players refused. As a result, the owners, since there was an opt out clause in the contract, opted out of the current deal and eventually decertified the NFLPA, essentially forcing a work stoppage, hence the NFL Lockout. Since then, ...
Launching a Facebook fan page can be a powerful tool for brands to connect with customers. The easiest way to grow your number of fans is through a Facebook ad buy, but according to a recent report, prices have risen 40% in the first quarter. Most brands have to grow their number of fans organically. Here are some tips on ...
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