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What’s the Big Deal About Coke?
It was recently reported in New Media Age, picked up by the Hubspot blog that Coca-Cola were moving their campaign ...
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About Ian Truscott
Ian Truscott held the role of Vice President WCM Product Strategy for Alterian between 2003 and 2010. Catch up with Ian at his blog www.persuasivecontent.com.
Latest tweets from iantruscott
- Fabulous gents - cheers to you both! --> RT @aWANana2: Happy Birthday!! @joestanhope @KeithKTsang
- @ron_miller Yes, I just did it.
- Catching up on @piewords bog - he's been on a bit of roll lately - this is great 'ECM, Wanted dead or Alive?' http://bit.ly/bpvH5D
- @davidjteague - The extra pin in the plug perhaps?
- Do I tweet about tea that much? Klout seems to think its in my top 6 'most influential topics' - think I'm fine with that - more tea?
- Uh huh, wasn't going to get sucked into this Apple stuff - but $99 Apple TV - not *so* good that it's £99, but still.. hmm.. dammit, yes..
- Social Document Engagement? My colleague @lehawes makes a great point: http://bit.ly/d8dGlE
The Web Analytics Revolution
The Web Analytics Revolution
Eric T Peterson, a veteran of the web analytics business, Principal Consultant at Web Analytics Demystified and ...
Found in General Marketing by Ian Truscott
Google – The New Citizen Engagement Portal
Recently I was fortunate enough to meet with David Pullinger from the UK governments Central Office of Information(COI), who are driving our ...
Techrigy and Persuasive Content
A couple of weeks ago Alterian aquired Techrigy who specialize in Social Media Monitoring and whilst its obviously exciting to ...
Consent as Currency
I’ve learned that consent is the big word in marketing, the holy grail, the thing we crave of our audience. ...
Engagement – the new CMS buzzword bus?
Suddenly, everyone in the content management world has jumped off the Web 2.0 buzzword bus and jumped on the one ...
Engaging through Content or just Filing it?
The news of OpenText planning to gobble up Vignette and the recent Interwoven acquisition by Autonomy sees a new chapter ...
Uncertain? Forrester says be bold and engage with your audience
In a period of tightening budgets marketing leaders would seem to be at a crossroads, do they innovate and boldly ...
The Social Web – Be yourself… or find someone who is.
I recently read and commented on one of the many great blog posts out there that give advice on how ...
Powering the People and the G20
So the G20 summit meetings here in the UK are over and whatever your views and reflections on the whole ...