News at AlterianIan Truscott held the role of Vice President WCM Product Strategy for Alterian between 2003 and 2010. Catch up with Ian at his blog www.persuasivecontent.com.
It was recently reported in New Media Age, picked up by the Hubspot blog that Coca-Cola were moving their campaign sites from “traditional” websites to social media platforms and they are not alone – Pepsi recently created a stir as they announced a move from big budget Super Bowl ads to investing in their social media community (as commented on ...
The Web Analytics Revolution Eric T Peterson, a veteran of the web analytics business, Principal Consultant at Web Analytics Demystified and author some of must read books on Web Analytics has published a report on what he sees as the current revolution in Web Analytics. This report focuses on the needs for businesses to not just create reports but to ...
Recently I was fortunate enough to meet with David Pullinger from the UK governments Central Office of Information(COI), who are driving our government’s citizen engagement strategy and mandating the policy around which government must adhere to. It was an incredibly absorbing meeting as we took a fast ride around all elements of where a citizen touches the government, (each of which I ...
A couple of weeks ago Alterian aquired Techrigy who specialize in Social Media Monitoring and whilst its obviously exciting to be part of an organisation that is confidently aquiring and growing – it’s even better when it’s an absolutely gem that has everyone talking. So, in this post (also published on my personal blog) I thought I’d better jot down ...
I’ve learned that consent is the big word in marketing, the holy grail, the thing we crave of our audience. It is the point of engagement, the moment our marketing message is delivered, when someone is listening or responding to our message. Our chance to communicate, educate or persuade. Consent has a value. What is the difference between a successful ...
Suddenly, everyone in the content management world has jumped off the Web 2.0 buzzword bus and jumped on the one marked ‘Engagement’. What does this mean? Where are we really going? Folks seem to have merely scribbled out yesterday’s out of favour term ‘Web 2.0’ and inked in ‘Engagement’ and are using it as a label for community building; social ...
The news of OpenText planning to gobble up Vignette and the recent Interwoven acquisition by Autonomy sees a new chapter for these grandees of content management and I think is further evidence in the shifts that have been occurring in this market around Enterprise Content Management and what organisations really want to do. I’ve often described ECM as turning your ...
In a period of tightening budgets marketing leaders would seem to be at a crossroads, do they innovate and boldly engage with the audience to help shape their strategy or do they stick what they traditionally know? Forrester observe that 25% of marketers, faced with the recession are choosing the latter and yet this could be the very time for going ...
I recently read and commented on one of the many great blog posts out there that give advice on how companies approach the social web, in this article Kevin Gibbons lays down some basics – have a purpose, write well, be transparent and to basically be nice to your audience. All great points. My comment was to be yourself, be ...
So the G20 summit meetings here in the UK are over and whatever your views and reflections on the whole event and the circus that surrounds it – it’s been an interesting week. Interesting for lots of reasons of world politics, but my focus here is that it was interesting from an audience engagement and social web perspective. We saw ...
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