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21
Sep
2010

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Guest Blogger

Changing Role of a Brand Manager

Guest Blog Post by Hareesh Tibrewala, Joint CEO, Social Wavelength. Once upon a time, not so long ago, brand managers sat in ivory towers and commanded ad agencies at their disposal to go forth and conquer the market. Armed with massive buying power, agencies would unleash a communication wave on the consumer. Totally brainwashed by this “awesome” power, the consumer ...

Found in General Marketing by 

02
Sep
2010

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Guest Blogger

Digital Crisis Communication: Avoiding a PR Disastersocia

Guest Blog Post by Valeria Maltoni, Director of Strategy, Powered, Inc.

Who’s afraid of a crisis in social media? We live in a world where news is discussed and disseminated with increased speed

Found in Social Media Marketing by