News at Alterian
Guest blog post by Sam Fiorella, Chief Strategy Sensei, Sensei Marketing Analysts love metrics. Specifically, metrics that can be easily selected, tracked and added, which when aggregated provide the raw data resources to create benchmarks and predict how the audience may behave in the future. To analysts – at first anyway – Social Media seemed God-sent because it allowed direct ...
Guest blog post by David Daniels, CEO, The Relevancy Group LLC Given the rise of social media and mobile communication, marketers must bridge these increasingly mainstream channels to traditional channels, such as email, in order to be successful. We explore this issue in “How to Harness Social and Mobile for Email Marketing,” the third Alterian eBook I have written on ...
Guest blog post by Marcus Tewksbury, VP of Strategy and Consulting, Experian Marketing Services One of the recent questions from Scott Brinker’s and my Webinar, ‘10 Reasons Why You Need a Chief Marketing Technology Officer (CMTO),’ was whether a marketing technology role should be full-time or not. (Note: This role would report to the CMO and may have a title ...
Guest blog post by Scott Brinker, co-founder and CTO, ion interactive I know, there are a lot of new “chiefs” being proposed these days. Chief Content Officer. Chief Customer Officer. Chief Revenue Officer. And now a Chief Marketing Technology Officer? Is there anyone left in the organization who isn’t a chief? But set aside titles for a moment. These new ...
Guest blog post by Sarah Evans, owner, Sevans Strategy Back in March I wrote a post about moving away from the generic social ask. What is a social ask? “Follow me.” “Like me.” “Friend me.” “Become a fan.” “Check in here.” You get the idea. And boy, oh boy, are these “asks” everywhere: our favorite magazine, billboards, store window decals, ...
Guest blog post by David Daniels, CEO, The Relevancy Group LLC Segmentation is the topic of the latest e-Book in the Creating Engaging Email series that I am writing for Alterian. Segmentation is a hugely important email marketing strategy and tactic, particularly considering all of the marketing messages that bombard consumers each day. Segmentation is a necessary tool to improve ...
Guest blog post by David Daniels, CEO, The Relevancy Group LLC Earlier this year in April, The Relevancy Group fielded a survey and asked 674 email marketers in the US and the UK about their greatest challenges when conducting email marketing. The top response was subscriber/list churn, cited by 32% of the survey respondents. Having done this survey for over ...
Guest blog post by David Daniels, CEO, The Relevancy Group LLC The introduction of Facebook Messages promises to deliver true inbox message convergence. That is, Facebook users will be able to receive traditional Facebook Messages, IM/Chat, SMS/Text and Email all in one inbox. Conversations with friends become one long thread that includes messages regardless of the channel. But that’s just ...
Guest blog post by Ronald Ladouceur, Executive Vice President and Executive Creative Director, Media Logic B2C brands are discovering the remarkable reach of social promotions. Pepsi has reported that every entry in its Refresh Project generates, on average, 5,000 votes. That means the 5,000 projects Pepsi had approved and posted to its Refresh site by June 2010 generated 25 million ...
Customers do not live their entire lives offline and products do not exist exclusively offline. With exponential growth in the volume of conversations happening online, how do we provide actionable insights from all this data?
Enter virtual ethnography. Virtual ethnography is a research methodology that explores culture online through listening and experiencing.
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