Graham Lomax |Alterian Blog | Social Media, Email, Web Content & Campaign Management

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News at Alterian

Alterian leads the way in mobile with HTML5, powered by bemokoLive August 3, 2011
Alterian Content Manager Mobile solution has been enhanced with an HTML5 Optimiser. This advanced feature allows the development of mobile sites completely in HTML5. Smartphones that support HTML5 will benefit from all its advanced features. […]
Alterian appoints Heath Davies as Chief Executive and Phil Cartmell as Chairman July 13, 2011
Alterian is pleased to announce the appointment of Heath Davies as CEO and Phil Cartmell as Non-Executive Chairman. Heath replaces David Eldridge who stepped down in April and Phil Cartmell replaces Keith Hamill, who retires as Chairman on 5 Sept 2011. […]
Alterian Solidifies Partnership with Plusoft to Provide Holistic View of Customer July 5, 2011
Offering combines Plusoft’s expertise in customer relationship management (CRM) and Alterian’s industry-leading solution for marketing campaign management. […]

About Graham Lomax

Having established European divisions for two of the USA’s largest direct marketing operations, Graham brings more than 20 years experience of gaining board level commitment and generating maximum return on marketing investment.

Latest tweets from -

RT @nikkipancotto: I'm not running away from my problems , I'm just choosing to leave the things that don't matter #behind
@Virgos_Haircut Yes- all east coast from memory.
@SteveAngello big fan from Mexico by the way
RT @ithinkimnino: #24k from CafexGutz performing live this Thursday in Hollywood, checc it out http://t.co/R0oi1RHU
New perks from Ricker Oil include up to 10 cents off gas. http://t.co/atYfuSeC #indybiz
RT @ElenaLindsay: —Do you speak English? —Yes. —¿Where are you from? —Yes.

Nov

2010

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Technology does not drive customer insight, part 2

This post is second in a two-part series. Below, Graham discusses steps an organization can take in developing its data-driven marketing strategy. Raising confidence in the marketing department: In a recent engagement, it was demonstrated to a client that 50% of the proposed capital investment would deliver 70% of the project’s outcome. Board level approval was forthcoming for the entire ...

Found in Campaign Management and Analytics by Graham Lomax

Nov

2010

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Technology does not drive customer insight, part 1

This post is first in a two-part series. Most companies, when developing a data driven marketing strategy, start with technology. The adopted technologies drive the acquisition of data, and it is from this acquired data that the organization derives insight. This same technology-led focus is also responsible for the proliferation of irreconcilable data and data sources. Finally, and usually only ...