News at Alterian
When my colleague, Scott Briggs, presented this analogy of Social Intelligence as today’s “Moneyball” opportunity for business at Social Media Masters Tour, Toronto, I was intrigued. Not knowing much about Moneyball, (aside from Brad Pitt’s involvement in the new movie) I asked Scott to clue me in so I could share his thoughts with you: Metrics to Win In the ...
Alterian recently presented two research pieces on crisis communication – cloud outages and social media driven PR crises. The conclusion in both cases was clear; when it comes to your crisis plan, you need to be proactive, and your reaction must be lightning fast. The only way to do this is tap into all of the resources available to you. ...
These days, most marketers need to develop content for digital consumption on a regular basis. Sometimes in the midst of churning out material, we forget to take a step back and ensure that we are optimizing our writing for the web – both for the reader AND for search engines. Here are a few quick tips to help you become ...
Guest Blog Post by Jim Reynolds, Business Development Manager, Alterian SM2. The kids are heading back to school and before you know it the snow will be on the ground. Thankfully, the larger networks are offering an overwhelming number and variety of new shows to distract us from the cold. Launching a new TV series is a significant investment – ...
Next Tuesday, August 31, Jim Reynolds ( @jimmyrey ) will be presenting an Alterian SM2 Analysis of some of the more colorful political commentators to find out who is the most “talkable brand” on Cable News. We’re tracking Fox’s Glenn Beck and Bill O’Reilly, MSNBC’s Keith Olbermann and Rachel Maddow, CNN’s Anderson Cooper and Wolf Blitzer, and Comedy Central’s Jon ...
Guest Blog Post by Hareesh Tibrewala, Joint CEO, Social Wavelength. The word “Global Village” has been on top of the charts for many years now. You can’t be at an IT conference and not hear this word at least a few times in the day. But we are truly becoming a global village only now…with the advent of Social Networking ...
Guest Blog Post by Scott Briggs, Director of Business Solutions, Alterian . This is the second part of a two part series on integrating content management & publishing across social media and corporate sites. The first part covered Best Practices for Consumer Interaction on the Social Web. There is a second area of best practices to be considered, revolving around ...
Guest Blog Post by Scott Briggs, Director of Business Solutions, Alterian. Recently, a client asked us to give them some of the best practices we are seeing from our customers when it comes to integrating content management and publishing practices on the social web and corporate sites. To understand these best practices, I’m going to cover it in two parts: ...
Last week, Alterian sponsored a webinar presented by Peter Platt, Chief Digital Officer of Catalyst titled: “Marketing Strategies that Captivate Today’s Social Media Audiences.” This webinar was a part of our Social Media ROI Series which explores how companies can increase the ROI of their marketing efforts using online channels. During his presentation, Peter presented 5 key strategies for marketing ...
Guest Blog Post by Jim Reynolds, Business Development Manager, Alterian SM2. If you’re at all like me, you remember Old Spice being something your father or your grandfather would use. You may have even purchased it year after year as a Father’s Day gift (or maybe your Mom purchased it on your behalf as a gift from the kids). The ...
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