News at AlterianCEO and co-founder of Alterian. Passionate about analytically led marketing and driving the growth of AlterianGlobally.
We are in the midst of a major social change in the way consumers listen and engage with brands. Never has it been so apparent that consumers are not interested in corporate structure; they merely wish to engage with a brand on their own terms. Yet as marketing budgets are set to increase in 2010, what are brands doing to meet this desire for individualisation and seize the opportunities that it presents?
I am extremely pleased to announce the launch and availability of WebJourney, our web behaviour analytics tool, following a successful period of Beta testing
Most of us are well aware we are in the midst of an exciting marketing revolution. We are seeing a fundamental shift from brands pushing out marketing messages to a personal and two way engagement between brands and their customers over both online and offline channels. Changing consumer behaviour and opinion means we are under increasing pressure to add value ...
With 2010 upon us, it is time to start thinking about what trends are in store for the next 12 months and beyond. Here at Alterian, we’ve worked with our customers and partners to put together a list of predictions that focus on more effective ways to engage with customers, as well as the importance of measurement and accountability. If ...
Those of you that are familiar with Alterian will know that we released our first half earnings today – what a great start to the financial year. So far this year our revenues are up 40% to £14.4m from £10.3m for the same period last year. This was strengthened by our successful acquisition of Social Media Monitoring software company Techrigy ...
In the light of the announcement of Adobe acquiring Omniture, I thought it a good time to comment on the changes we are witnessing in the wider marketing landscape.
The market is confirming their interest and concurring that it is now time for social media to enter mainstream marketing.
Social media and the power of the consumer voice online is something we have been talking about for a little while on this blog and something that today we have brought into the Alterian arsenal.
Marketers that successfully make the leap to including left brain analytical thinking in their planning and ongoing activity will not just survive, but thrive. Those that don’t are, in my view, failing their organisations at this critical time.
Hello and welcome to our blog – this is marketing – where my Alterian colleagues and I would like to offer up for debate our personal and professional views on the changing world of marketing and the technology that underpins it. We all know that the days of just driving outbound marketing campaigns and waiting for the responses to come ...
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