News at AlterianConnie Bensen is the Director of Social Media and Community Strategy at Alterian. She has authored a series of ten white papers on the ROI of Social Media. Forbes.com recognized her blog, Community Strategist, as one of the top 20 best marketing and social media blogs by women. 451 Marketing has noted her as one of the top social media strategists to watch in 2011, and she was a 2009 Fellow of the Society for New Communications Research.
As a marketer and dedicated online blogger, writer, tweeter and so on, you come to realize that you need to know what people are saying about your brand and maybe you’ve decided that you need to be monitoring social media online. But where do you go for this service? Google offers search, alerts, and now they’re adding Twitter results to ...
Every month we have a webinar. Last month my topic was Best Practices for Monitoring Social Media. You can view the past recordings here. This month, my colleague, Marcus Tewksbury has the stage with ‘How to Implement a Social Media Strategy’. Marcus will be talking about how to add social media channels to your lead generation efforts. He will also ...
Everyone wants to maximize the return on their efforts in social media. In working with Alterian SM2 (previously Techrigy), I have spent a lot of time working with agencies and brands in identifying how to maximize the most return on their monitoring efforts. I shared that information last week in a webinar that covers best practices for social media monitoring ...
Michael Leander Nielson of Oslo invited me to present a webinar on Business Objectives for Social Media Monitoring. It’s a popular topic and we had great attendance! I covered the following: Which objectives to consider when defining your social media monitoring (SMM) strategy What types of tools are available How to make sense of the data that is gathered The ...
Sentiment analysis is a hot topic. If the social media monitoring tool doesn’t have it, there’s criticism. If it does have it then there’s skepticism. So let’s take some time to talk about these five myths: The technology isn’t accurate Sentiment doesn’t take into account cultural differences Positives and negatives cancel each other Can’t identify the influence of those expressing ...
What will they do with your brand online? Will they uplift it or trash it?! Have you considered the implications? Has your brand manager adapted to consumers owning your brand? Do they have the tools and skills needed to be successful? And even more importantly are they prepared for a brand crisis in a social media channel? These brands weren’t ...
Consumers have more ways than ever to ignore traditional marketing. They have spam filters, do not call lists and Tivo. And they trust each other more than marketing channels. Social media has put the power to find information at their fingertips and they are ignoring advertising. David Eldridge, CEO of Alterian, opened the Engaging Times Summit in Chicago with a ...
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