About Connie Bensen
Connie Bensen is the Director of Social Media and Community Strategy at Alterian. She has authored a series of ten white papers on the ROI of Social Media. Forbes.com recognized her blog, Community Strategist, as one of the top 20 best marketing and social media blogs by women. 451 Marketing has noted her as one of the top social media strategists to watch in 2011, and she was a 2009 Fellow of the Society for New Communications Research.
The social media monitoring space is changing quickly & there have been many acquisitions of late. One year ago Alterian had the foresight to acquire Techrigy SM2. Over the course of a year SM2 has evolved into a tool that every enterprise marketer should rely on. Destination CRM.com quotes Forrester Analyst, Zach Hofer-Shall, “… that when he spoke to billion-dollar ...
Social networks have added many opportunities for marketers and in particularly for those in the B2B space. In order to leverage the opportunities on the social web marketers need to reconsider the paradigm that they have been operating under. In the fifth white paper of my ROI Series I explore what marketers need to consider in regard to: the customer’s ...
On Friday I attended Online Marketing Summit 2010 in Minneapolis. It was a very informative day and I highly recommend that you consider attending when it comes to your city. Aaaron Kahlow and team offers up great speakers (both local and national) and the opportunity to network with them. Adam Proehl of NordicCllck Interactive talked about Why Web Analytics Fail ...
Building your brand and product awareness isn’t about marketing, it’s about the quality of customer service you provide. Your customer service team works with customers by mail, email & phone. But there is a new channel: the social web that consists of Facebook, Twitter, and the numerous other online places. Are you listening to your customers online? Excellent customer service ...
Jeremiah Owyang and John Lovett have collaborated with the social media monitoring industry to create a very helpful resource. In March Jeremiah and Ray Wang of Altimeter published their report on Social CRM: The New Rules of Relationship Management. Altimeter has partnered with Web Analytics Demystified to provide frameworks for social media analytics. I appreciate their effort to survey the ...
Social networks have changed the face of marketing. They provide a new channel in which to connect with prospects. Consumers are seeking information and opinions. Many organizations are realizing that social networks offer opportunities to increase their marketing & sales efforts in both business to customer (B2C) and business to business (B2B) efforts. In my second whitepaper in the Social ...
I am excited to announce the my first in a series of white papers on Social Media ROI. I have ten topics planned in which I will be exploring the versatility of social media monitoring and how it can influence your organization’s bottom line. My white paper series will show how a social media monitoring tool supports business objectives across ...
It is always pleasure to have a guest post! We appreciate Sanjay Mehta sharing his insights with us. There are still many out there who do not understand or appreciate the concept of Social Media Monitoring. For their benefit, just a quick introduction to the idea first. Conversations are happening in Social Media networks. A blog that talks about say, ...
The Alterian gang has pulled out the stops and created a great video showing why you should be using SM2, our social media monitoring tool! The video features our talented Kyle Henderick. Enjoy!
Pepsi won’t have ads at the SuperBowl this year. Pepsi has chosen to spend $20 million on a social media campaign rather than buying a 30 second spot at the SuperBowl. Mashable outlined how they are choosing to invest in a social media campaign to reinvest in their community. The cost for a SuperBowl ad has been growing exponentially over the ...
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