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About Connie Bensen

Connie is a leading authority on cultivating online communities and contributes to best practices for this emerging role. She also provides mentorship and inspires others to pursue this new career. Connie is the Community Strategist at Techrigy, an Alterian Company.

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Connie Bensen

Connie Bensen

Connie Bensen



Marketers Require a Social Media Monitoring Tool with Deep Analytics and Rich Functionality

The social media monitoring space is changing quickly & there have been many acquisitions of late. One year ago Alterian ...

Defining a Social Media Marketing Strategy: Breathing new life into Corporate Marketing Content & Collateral

Social networks have added many opportunities for marketers and in particularly for those in the B2B space. In order to ...

Why Web Analytics Fail Marketers #OMSMIN

On Friday I attended Online Marketing Summit 2010 in Minneapolis. It was a very informative day and I highly recommend ...

Customers in Control: Part 3 of the Social Media ROI Series

Building your brand and product awareness isn’t about marketing, it’s about the quality of customer service you provide.
Your customer ...

A Framework for Social Marketing Analytics

Jeremiah Owyang and John Lovett have collaborated with the social media monitoring industry to create a very helpful resource.
In March ...

A New Channel for Lead Generation

Social networks have changed the face of marketing. They provide a new channel in which to connect with prospects. Consumers ...

Social Media ROI Series utilizing Social Media Monitoring

I am excited to announce the my first in a series of white papers on Social Media ROI. I have ...