News at AlterianConnie Bensen is the Director of Social Media and Community Strategy at Alterian. She has authored a series of ten white papers on the ROI of Social Media. Forbes.com recognized her blog, Community Strategist, as one of the top 20 best marketing and social media blogs by women. 451 Marketing has noted her as one of the top social media strategists to watch in 2011, and she was a 2009 Fellow of the Society for New Communications Research.
Marketing has undergone a revolution. The social web has had a huge impact on PPC and SEO. Web analytics and metrics now extend beyond the corporate website. Your email, web content and interactions in the social channels need to be integrated. And marketers are more accountable than ever for metrics, so analytics are imperative. How does a marketer stay up ...
Last week I attended a Social Media 101 event that was sponsored by the Chartered Institute of Public Relations (CIPR) in London. One of the primary topics of interest was social media monitoring and related analytics. Social media monitoring and analytics has become essential for PR agencies. Brands have realized that they not only need a social presence, but that ...
Last year Jeremiah Owyang suggested that Community Managers be recognized on the 4th Monday of January each year. I used Alterian SM2 to put together an overview that shows how far reaching this role has become. over 2000 tweets, blog posts, and articles written originating from 47 countries in 17 languages Take a look at it graphically represented. Community Manager ...
Tonite I was watching the finale of a show called The Sing Off because Sara Barielles was making a guest appearance & singing a favorite song of mine. The show consists of a well known person singing with an acapela group. This was the final show of the season. Sara did a great job with her popular ‘King of Anything’. ...
Last week I attended Altimeter’s event titled “Rise of Social Commerce”. I knew that it would be a great event and it definitely more than met my expectations! The Altimeter group lined up an amazing set of speakers which offered incredible networking opportunities. I appreciated how they positioned it as ‘we’ are the early adopters and were there to ...
Market research will never be the same. Gone are the days of expensive focus groups. The social web is a gathering place for people from all walks of life who are passionately sharing their likes and dislikes about products and services. Companies are realizing that they can use a social media monitoring tool to review and mine the data in ...
This is a guest post by Steven Killeen. Steve is an Alterian Account Manager in the UK with a passion for assisting government in utilizing technology to better meet their constituent’s needs. New marketing is all about communicating with your audience in a totally personalized way, fully understanding their requirements and delivering relevant content that they want to consume, when ...
Alterian is very excited to announce the acquisition of Intrepid, a global social media analytics and marketing research consultancy. Intrepid has been a partner and uses Alterian SM2 to deliver industry leading services to brands such as GE, Dell, Microsoft, Nintendo, Dunkin Donuts, and Tesco. They use a unique combination of market research expertise and social media analytics to help ...
Those of us in the social media monitoring industry need to thank the PR industry for providing us with a profession. Early visionaries realized that the social web provided a wealth of information about how messages were being shared. My seventh white paper in the Let’s Talk about Social Media ROI series is now available! I cover the many ways ...
This is a guest post by Steven Killeen. Steve is an Alterian Account Manager in the UK with a passion for assisting government in utilizing technology to better meet their constituent’s needs. Government cuts hundreds of ‘unnecessary websites’, the Central Office of Information has conducted a report indicating that £94 million was spent on Government websites. The intimation is that ...
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