News at AlterianBrian joined Alterian in 2007 on the US Business Solutions team, and since late 2009, he now oversees the product marketing and strategic direction for Alterian’s Engagement Management & Analytics products. He brings a depth of experience with 16+ years in direct and database marketing from both the client and vendor side. Brian lives in the western suburbs of Chicago and enjoys spending time with his family outside of work.
For today’s marketer, customer centricity is paramount. Yet with the proliferation of media – blogs, social media, mass advertising, email, text message and traditional direct mail, how do brands know how to best target their audience in the most relevant and engaging manner? With limited alignment across countless customer touch points, no comprehensive view of the customer, lack of actionable ...
When one looks at the definition of Alchemy on Wikipedia, it relates “to the attempt to change base metals into gold, investigating the preparation of the ‘elixir of longevity’, and achieving ultimate wisdom, involving the improvement of the alchemist …”. How apropos it is that Alterian’s Customer Engagement Framework be named Alterian AlchemyTM. Not only is the technology the means ...
Subscribe by RSS
Follow us on Twitter
Subscribe by Email