Search
Go

Subscribe by RSS
Follow us on Twitter
Subscribe by Email
Authors
Categories
Most Commented
Most Read
Slide Share


Archives

RSS News at Alterian

About Bob Hale

Bob Hale is Alterian's EVP of Database Marketing and has more than 25 years of direct and online marketing domain expertise. In this role, Bob is responsible for developing and spearheading Alterian's campaign management and email marketing vision. Bob regularly speaks at leading industry events and has been quoted in numerous industry and business publications.

Latest tweets from Bob Hale


    Warning: file_get_contents(http://search.twitter.com/search.atom?q=from:Bob Hale&rpp=7) [function.file-get-contents]: failed to open stream: HTTP request failed! HTTP/1.0 400 Bad Request in C:\wamp\www\wordpress\wp-content\themes\EngagingTimes-Com\twitter.php on line 39
07
Oct
2011

comments (0)
leave a comment
Bob Hale

When does a potential crisis yield a great outcome? – Behind the scenes at the DMA

I just returned from a few days at the DMA conference in Boston. As usual, Alterian had booth space at the show, and we also participated in the Event Triggered Marketing Solutions session, a real-time showdown with two of our key competitors, Unica and Neolane. This session, run by a neutral moderator, gives each participant a campaign challenge and scenario ...

Found in Campaign Management and Analytics by