News at AlterianAlterian’s head of marketing, passionate about unlocking organisations digital marketing potential with technology and also unlocking individuals digital potential to help grow the companies social capital and their own.
It seems like the good news keeps rolling in here at Alterian. On the heels of our extremely well recieved Engaging Times Summit and recent news with Unisys, we were honored with an award from CRM magazine. In their 2009 CRM Market Awards, Alterian was named as a Leader in their Marketing Solutions category. CRM magazine’s recognition of the ...
In these days when we are all trying to keep up not only on email but also blog, tweet, and attend webinars, whilst simultaneously trying to track the value of everything we do with numerous tools, we can often forget the value of meeting up with people in the real world to engage in conversation. As humans we are wired ...
The CMO council annual marketing outlook of more than 650 marketers could have been a tale of woe and bad news but in fact for marketers it shows how marketers are looking inward at their marketing to sharpen up their act to enable them to look outward at what their customers are up to. It’s not about staff cuts ...
Recently I was talking to a salesman who was a competitor of Alterian’s, ex Oracle, ex Siebel, who was clearly having a hard time selling marketing software in his current organisation, he said “the problem with marketing is its for girls”. Resisting the temptation to punch him there and then, to show him that all marketers weren’t girls, I asked ...
Most of the comment about the newly created post of director of digital engagement for the UK Government was about the salary level at £160,000 pounds, in the current salary/bonus level debate. What I think is far more significant is the fact they have created the post in the first place. If we replace the word government in the ...
This week at TFM&A in London, we launched the findings of a piece of research conducted by the CMO Council (and sponsored by us) entitled Calibrate How You Operate. The headline was that ‘Marketing is the most challenged and most complex business unit’ – it’s already being picked up– Customer Strategy and Adweek and it highlights the battle marketers ...
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