News at AlterianAlterian’s head of marketing, passionate about unlocking organisations digital marketing potential with technology and also unlocking individuals digital potential to help grow the companies social capital and their own.
Social media monitoring is an emerging science and skill that the marketing community is beginning to realise can impact every area of marketing. This video talks about how Social Media Services can help achieve fast actionable insights for brands.
Are you ‘doing to’, ‘doing with’ or ‘doing for’ you customers? In this week’s video blog, Stan Rapp talks about this concept and gives some great examples of how companies are being successful by ‘doing things for’ their customers. Don Peppers and Mike Fisher talk about the humanness that is now required in engagement with customers, and that even though ...
Recently, over 500 senior marketing professionals converged on Chicago to attend Alterian’s Engaging Times Summit. Keynote speakers and marketing legends Stan Rapp, of Enguage, and Don Peppers, of Peppers and Rogers Group, shared their thoughts on stage, and off. In this first show, hear why they and Alterian’s Mike Fisher are encouraging marketers and leaders to adopt “new thinking for ...
One of the key principles in economics is that economies revolve around the concept of the scarcity of products or resources. With the internet, companies tend to think purely economics also questioning : “how do we make money out of the internet?”, “how can we control the market on the internet?”, “how do we restrict what people say about us ...
As a marketer working in the technology sector for 25 years when I look at our website or indeed any website I immediately pick up on the obvious stuff that probably isn’t working from a marketing and engagement perspective for that webpage e.g. its boring, not engaging, not on brand , the content is out of date, isn’t linked etc.
Whether or not social media has lived up to expectations of really defining the General Election, there can be no question that it opened the eyes (and ears) of politicians as they realise that they can now not only talk directly to the media without it being misinterpreted, but the public can now answer back, put their view across and, ...
Yesterday over 400 marketing heads and decision makers gathered in London for the inaugural Alterian Engaging Times European Summit. If the twittersphere was anything to go by, and I hope you were following the #engagingtimes hashtag, customer engagement is definitely now on the minds of the brands and agencies that attended. Highlights for me would have to be marketing legend ...
The last 18 months has seen some of the most significant changes in the marketing space in decades. As social media has exploded in popularity, businesses have begun to realize that anyone with an internet connection has the ability to damage their brand. Subsequently poorly targeted email campaigns or generic websites are no longer good enough to engage with both ...
If you ask a cab company, when you are phoning to find out where your cab is, its at least 10 minutes, if you have arrived to pick up a take-away curry thats not ready probably 15 to 20, and if you on the tarmac at Heathrow waiting for a take off slot, at least 30, make that 45 minutes. ...
The words engagement and customer engagement are beginning to pop up all over the place, in fact I went round the DMA last week in San Diego “Engagement” spotting as only a marketer focused on customer engagement might. So whats new, why all the fuss and generally what does it all mean to the marketer? In order to get a debate ...
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