News at AlterianAlterian’s head of marketing, passionate about unlocking organisations digital marketing potential with technology and also unlocking individuals digital potential to help grow the companies social capital and their own.
In an age where information (and gossip) is so shareable what does this mean for the regulation of social media? The PHA Media Chairman, Phil Hall, who represents a number of celebrity clients, has said that media injunctions are a valid tool in reputation management in some cases adding that, “Just because it is not possible to police Twitter, it ...
The Royal wedding attracted thousands to the streets of London, broke internet records and was watched by approximately 2 billion people worldwide. No doubt the event encapsulated the nation (and parts of the world), but what were people really saying about it? Online chatter about the Royal wedding began days before the event and grew considerably as the event drew ...
By now, you’ve likely heard news that Salesforce.com has acquired Radian6. In fact, given the nature of the news and our collective industry, I would be shocked if you hadn’t. Twitter has been buzzing all day with reactions to the announcement, and the tech blogs have all weighed in with their opinions and theories of what it means for both ...
The biggest motivator for me to get involved in creating this Manifesto was that when people talk about the digital future they talk about broadband in the home, but they ignore the potential for business. By doing this they also ignore the people within those businesses, who’s digital competence and mindsets are needed to compete in the global digital economy, ...
As social media processes become more of a requirement for marketing, I thought I’d share a list of 10 ways that we at Alterian are working on the shift to building a social media business, based on our own experience: Regular Brand Monitoring/Listening reports for management Building a Listening Centre for service PR Crisis Management processes Corporate guidelines and SM ...
Today sees the release of the world’s first Social Media Reputation Index. Alterinan Partner Yomego, crunched the data with Alterian’s SM2 social media monitoring tool and the results make for interesting reading
It’s somewhat alarming that nearly 80% of the marketers surveyed in the Alterian Annual Survey admit they are concerned their brand is at risk from not being engaged with customers. At least the majority say they recognize the problem areas and are taking actions to rectify them, such as dedicating a larger portion of the marketing budget toward the social/digital ...
Who’s responsible for engagement? – a strategic issue in any organisation. In this video Don Peppers discusses the two main organisation challenges related to this: 1. If its really about the organization becoming customer centric because the customer is important to every part of the business, then should the person responsibility for the overall profitability of a specific customer own ...
Or rather is it Return On Customer?, find out in this video blog. Don Peppers explains the principles of Return on Customer and that one has to maximise value around the customer as it is the customers who are the scare resource these days. Stan Rapp then picks up on that theme talking about what a “friend” of the brand ...
Cisco Systems explains how they use Alterian’s Engine database technology to manage their global marketing database, and give the insight their executives need to make better and quicker decisions.
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