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The internet mindset: “its a jungle out there”
One of the key principles in economics is that economies revolve around the concept of the scarcity of products or ...
Found in General Marketing by Bob Barker
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About
Alterian’s marketing svengali, passionate campaigner for better marketing and customer engagement and making sure Alterian is on track to practice what it preaches.
Latest tweets from Bob_Barker
- @Forrester report stresses need for strategic consulting in social media marketing http://bit.ly/ForresterListening
- Good move: Alterian has acquired Intrepid a Social media analytics and market research company to take SM to new levels http://bit.ly/b1M0SG
Do you have marketing goggles for your website?
As a marketer working in the technology sector for 25 years when I look at our website or indeed any website I immediately pick up on the obvious stuff that probably isn’t working from a marketing and engagement perspective for that webpage e.g. its boring, not engaging, not on brand , the content is out of date, isn’t linked etc.
Found in General Marketing by Bob Barker
Heads out of the sand time
Whether or not social media has lived up to expectations of really defining the General Election, there can be no ...
Have you been engaged?
Yesterday over 400 marketing heads and decision makers gathered in London for the inaugural Alterian Engaging Times European Summit. If ...
Are you ready to engage?
The last 18 months has seen some of the most significant changes in the marketing space in decades. As social ...
How long is 5 minutes?
If you ask a cab company, when you are phoning to find out where your cab is, its at least ...
Customer Engagement Demystified
The words engagement and customer engagement are beginning to pop up all over the place, in fact I went round ...
Alterian wins 2009 CRM Market Award
It seems like the good news keeps rolling in here at Alterian. On the heels of our extremely well recieved ...
Engaging Times Live – the value of physical meetings – Chicago August 25/26th
In these days when we are all trying to keep up not only on email but also blog, tweet, and ...
Marketing Outlook 2009: Look inward to be able to look outward
The CMO council annual marketing outlook of more than 650 marketers could have been a tale of woe and bad ...