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Alterian’s marketing svengali, passionate campaigner for better marketing and customer engagement and making sure Alterian is on track to practice what it preaches.

Latest tweets from Bob_Barker

Bob Barker

Bob Barker

Bob Barker



Have you been engaged?

Yesterday over 400 marketing heads and decision makers gathered in London for the inaugural Alterian Engaging Times European Summit. If ...

Are you ready to engage?

The last 18 months has seen some of the most significant changes in the marketing space in decades. As social ...

How long is 5 minutes?

If you ask a cab company, when you are phoning to find out where your cab is, its at least ...

Customer Engagement Demystified

The words engagement and customer engagement are beginning to pop up all over the place, in fact I went round ...

Alterian wins 2009 CRM Market Award

It seems like the good news keeps rolling in here at Alterian. On the heels of our extremely well recieved ...

Engaging Times Live – the value of physical meetings – Chicago August 25/26th

In these days when we are all trying to keep up not only on email but also blog, tweet, and ...

Marketing Outlook 2009: Look inward to be able to look outward

 
 
 
 
The CMO council annual marketing outlook of more than 650 marketers could have been a tale of woe and bad ...