News at AlterianWith many years of experience in bridging the gap between complex business requirements and the realm of technology, Arjen is a key player in directing and executing Alterian’s Web Content Management strategy. He has a background in offline and online publishing, both from a technical as well as a marketing perspective, and loves to work in the fast paced and constantly evolving world of content management.
We recently worked with one of our larger Content Management customers to discuss what the web might look like in 2015. A big question, and a very good question. Being in product marketing, I need to have an understanding of what’s happening in terms of developments in the web space. I took some time to update myself with a lot ...
With the major trends in the WCM space being “engagement” and “social,” I chose to relate those trends to the application of a Web Content Management (WCM) system during my speaking slot at TFM&A earlier this week. Applying WCM to centrally manage content, apply governance and enable auditing for more channels than just the web seems like a no-brainer from ...
Exciting days at Alterian! For my line of business, Web Content Management, we’re announcing a major new release today: Alterian Content Manager v7. It’s part of a bigger story though: Alterian Alchemy™, which puts it in the context of a framework for Customer Engagement. This framework is about listening to your customers, learning from them, then creating relevant messages for ...
It’s funny when I’m talking to a mixed audience about the USP’s of our Web Content Management System (CMS). The type of things they love to hear is as diverse as the audience. The fact that our Web CMS is part of a bigger customer engagement story appeals to one person, the fact that you can drag an item straight ...
A discussion that’s boiling up every now and then is the question about page based versus object based web content management (WCM) systems and the perceived complexity of object based systems. Recognizing that there is no such thing as ‘good’ or ‘bad’ I’d like to highlight some of the key differences and benefits of the object based model over ...
Clients are keen on having their bugs fixed and enhancement requests being incorporated in new versions of their CMS product. At the same time no client likes to upgrade any piece of software as there is time, money and hassle involved. That’s an interesting paradox, as one inevitably involves the other.
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