Subscribe by RSS
Follow us on Twitter
Subscribe by Email
Your website should offer a fantastic user experience, and you should expect your Content Management System (CMS) to offer the same. The easier it is to present a great website, the more conducive to your business your website will be.
If you reduce the obstacles to making a purchase, you will likely do a greater amount of business. Make your website frustration free and guide the user along the sales cycle by virtue of great design, ease of use and more pertinently, adaptability. Whether your website is being viewed on a desktop PC or a mobile phone, think about how your CMS allows you to execute content across platforms in a manner that does your content and business justice.
A good content management system will allow any marketer to provide the best possible ‘window display’ into their business, and this should be guided by analytics and the existing knowledge of the customer base.
Consider optimisation as a continuous process of a dynamic user experience and not a one-off project once a quarter. Melissa Casburn, Director of User Experience, at digital agency Isite Design suggests: “If users are the steering wheel, your CMS is the engine – it allows you to apply what you know about your users to the creation and delivery of a more personalized experience.”
Empowered by data driven insight from your users and with a web content management system that delivers websites with an enriched user experience, it is time for your multimedia content to do the talking. Ask if your CMS enables a simplified process for publishing to the web with user interfaces developed with the user in mind.
Does it make it easy for site owners to:
· create a richer, more relevant body of content to publish?
· allow multi-channel delivery of the same piece of content?
· empower those with subject matter expertise but lack of technical web abilities to get their content seen by a relevant audience?
A web content management solution that considers the user experience of the very marketers that are working with it will ultimately help to deliver a website that, in itself, offers a rich and practical user experience for the consumer too.
For more information, and to see an example of a company doing this exceptionally well, check out this case study for English Heritage.
There are no link in case study for English Heritage.
As web developers we tried the Big 3, Joomla, WordPress and Drupal and also some small ones like Perch as a CMS of choice for our clients and prospects.
What we wanted was a simple solution to use on a new or existing site.
We eventually settled on WordPress. It’s got everything…except…full freedom of design. In other you have to either use an existing theme or create a new one.
Our solution to this was to take an existing site and create a WP theme on a page by page basis. Best of both worlds – CMS and existing design.